Eye on Business Riverview October

Rita\'s Ice Opens Rita’s Water Ice Opens In Riverview
Looking for a delicious, cool treat? Then head over to Rita’s Water Ice which opened recently in Riverview. With flavors of Italian ice, which are made with fresh fruit in the store ranging from green apple and raspberry lemonade to mango and lemon, old fashioned frozen custard and layered gelatin, the franchise, owned by Riverview residents Lucio and Marleny Rodriguez, has something for everyone.
Rita’s Water Ice Franchise Company, headquartered in Trevose, Pennsylvania, is the largest Italian ice concept in the nation and is currently operating in 17 states with more than 500 stores.
“Rita’s signature product is its Italian ice, often referred to as water ice, which is much smoother than a snow cone and combines ice with real fresh fruit; mixed onsite in batches and served within 36 hours,” says Rodriguez, who moved with Marleny from New Jersey two years ago. “Real fruit adds dramatically to the taste of the ice, which comes in over 30 different flavors.”
Rita’s also offers cream ice, Italian ice flavors that, according to Rodriguez, are as smooth and silky as ice cream, in different flavors.
Rita’s in Riverview is open Sunday through Thursday from 12 Noon-9 p.m. and on Friday and Saturday from 12 Noon-10 p.m. The store is located at Summerfield Square, 13149 U.S. Hwy. 301 S. in Riverview.
Please call the store at 741-0ICE (0423) for directions or to learn the available flavors of the day.

Fishing Fun At Little Harbor
The popular sport fishing television and radio show, Reel Animals Fishing, which is aired weekly on NBC and Florida Sun Sports, recently filmed an episode at The Resort & Club at Little Harbor in Ruskin.
Captains Billy Nobles and Mike Anderson ventured out into Tampa Bay from one of the Little Harbor marinas and spent the morning of Wednesday, September 3 fishing for redfish, snook and trout.
While the captains fished, the film crew toured the 124-acre Resort & Club at Little Harbor, a Caribbean-style waterfront island resort and residential seaside village, complete with lush tropical landscaping, island-style hospitality and the natural wonders of a waterfront resort. Little Harbor is a full-service AAA Travel Three-Diamond resort which offers its guests a secluded beach, two restaurants, lounge, Tiki bar, tennis, marinas and a bounty of amenities.
The show airs each week in the Tampa Bay area on NBC on Saturday at 6:30 a.m. and again on Sunday at 11 a.m. and on the Florida Sun Sports Network on Friday at 11 a.m. and Sunday at 5:30 p.m. The very popular fishing duo is also viewed regionally in 23 markets and will soon be expanding into the Canadian market. You can also listen in to captains Nobles and Anderson on ESPN radio WHBO 1470 AM on Sunday mornings or log onto www.reelanimalsfishingshow.com.
For information and reservations at the Resort & Club at Little Harbor, call 1-800-327-2773 or visit www.staylittleharbor.com.

New Manager at Self Storage Centers of America
Self Storage Centers of America recently announced the addition of Sheila Burnett as general manager for the new storage facility located at 9234 Causeway Blvd.
Burnett brings a strong real estate, accounting, sales and marketing background to the storage facility which opened in early October.
“We are excited about providing a full range of moving and storage services in a unique setting for local residents, and we are pleased that Burnett will be instrumental in the marketing and leasing for the store,” says Larry Jordan, partner of Self Storage Centers of America, Inc.
Self Storage Centers of America offers climate controlled and standard storage in a variety of sizes as well as boat, RV and vehicle storage. Additionally, a full range of boxes and quality packing supplies are available. This gated facility also features extended personalized access hours and a friendly professional staff.
For more information, call Self Storage Centers of America at 621-7867 or visit www.selfstoragecentersofamerica.com.

Storsafe Opens for Boats and RVs
Looking for somewhere to store your RV or boat? Then look no further than Storsafe, which opened recently in Gibsonton.
“Storsafe is a premier RV, boat and self storage facility,” says Marketing Manager Karin Mundt. “We found that there was a need in the area for covered, enclosed and open RV and boat storage since we have so many boaters in the area.”
According to Mundt, many residents living in communities with restrictions that do not allow storage of boats and RV use Storsafe.
Some of the features at Storsafe include 50 amp services, wash down areas, an air station and a RV dump station. The entire 20-acre facility is built to withstand hurricane strength winds and in addition to the RV and boat storage, the building offers climate controlled and non-climate controlled storage.
“We also provide the customers with moving boxes, locks and a free moving truck,” says Mundt. “We have 24/7 computerized access control for the customers and 24 hour video recorded surveillance, monthly specials, military discounts and senior citizen discount.”
Storsafe is located at 12704 S. U.S. Hwy. in Gibsonton and can be reached at 341-STOR(7867). For more information, visit www.storsafeselfstorage.com.

Triangle Resolutions, LLC Opens Doors
Triangle Resolutions, LLC and owner, Damon Dye LMHC, NCGC, hosted a ribbon cutting ceremony with the support of the Riverview Chamber of Commerce last month for the new business hoping to help residents seeking life balance.
Dye, a licensed mental health counselor and nationally certified gambling counselor, started Triangle Resolutions, LLC in July, 2007, and recently began serving the Riverview community from his office at 10014 Park Place Ave. off Gibsonton Dr., between U.S. Hwy. 301 and I-75.
Dye has a master’s in mental health counseling and is currently pursuing his doctorate in counseling psychology. He serves as a primary referral for the Florida Council on compulsive gambling, and is board certified in clinical hypnosis to treat clients dealing with trauma. Dye also has extensive experience counseling children from the ages of 3 to 17.
Triangle Resolutions, LLC is proud to open its doors to offer discreet services for a wide variety of life challenges. Hours include evenings and weekends to accommodate all schedules. Consulting services and workshops are also available.
For more information, call 714-6107 or visit www.triangleresolutions.com.

Pulte Nears Halfway Point in Ventura Bay
Pulte Homes is almost 50 percent sold-out at Ventura Bay, its gated community at Bloomingdale Ave. and Gornto Lakes Rd.
“To date, nearly half of the 206 homes have been sold in this 20-acre community that will have 29 residential buildings when completed,” says Scott Campbell, Tampa division president. The community’s amenities – including a pool and cabana – are complete.
Prices start at $156,900 in Ventura Bay, where Pulte Homes has two furnished model homes.
The Montenero model, with 1,715 sq. ft. of living space, has three bedrooms and 2.5 baths. It also includes a covered, screened lanai and an attached two-car garage. Pricing starts at $175,900.
The 1,580-sq.-ft. Milan model also has three bedrooms and 2.5 baths, as well as a covered, screened lanai and an attached one-car garage. It is priced from $156,900.
The Montenero features an 18-by-24-foot living-dining area with triple sliding glass doors opening to the lanai. Similarly, the Milan has a 17-by-19-foot living-dining area, also with triple sliding glass doors to the lanai.
Both designs feature three bedrooms and two baths on the second floor, and a powder bath on the first floor.
Sales are being conducted from the Ventura Bay sales center at 10286 Post Harvest Dr. Office hours are 10 a.m.-6 p.m., Monday-Saturday and 12 Noon-6 p.m., Sunday. Call 627-9333 for more information.

South Bay Installs Mammography Unit
South Bay Hospital is pleased to announce the installation of a new digital mammography unit at the South Bay Hospital Outpatient Diagnostic and Rehab Center. Digital mammography produces a higher quality image than traditional mammography, during a shorter exam time for the patient.
The image produced by the digital mammography unit is a high resolution image that can be enhanced and manipulated. This means that the physician can zoom in on questionable areas and make adjustments to the image. This technology expands the ability to detect abnormalities and breast cancer in more women.
Digital mammography also allows for less time in the exam room and less time waiting on results. Since the image is instantly transferred to a computer, there is no longer the need to wait on film development. This means patients are able to get their results sooner.
“Waiting for mammography results can be very stressful,” says hospital CNO and breast cancer survivor Terrie Jefferson, RN. “Reducing that wait time for our patients while producing a higher quality image for diagnosis can help ease some of that anxiety.”
For more information about digital mammography, contact Melissa Morgan at 634-0496, or to schedule a digital mammography, call 642-8468.

Serenity Stream Empowers Women
In observance of Breast Cancer Awareness and Domestic Violence Awareness month, Serenity Stream Yoga & Wellness is beginning a Women’s Empowerment series that will continue on through 2009. Judy Shepherd, licensed clinical social worker, and Ellen MacKay, registered yoga teacher, will join together to promote health and well-being through an hour of education and group discussion and an hour of yoga.
The start-up workshop in October will focus on simplifying life, appropriately being named, “I Have Everything I’ve Ever Dreamed of but Why am I Still Not Happy?” In this workshop, participants explore why people become dissatisfied with their lives, despite the fact that they are achieving their goals and appear to be successful. This workshop helps participants develop strategies to really simplify and enjoy life. The yoga section of the workshop will involve becoming aware of and enjoying the subtleties of basic yoga postures, breath and meditation.
Monthly workshops will begin in January, featuring such topics as “Are You a Mess from Stress?”, “Relationship Check-Up,” and “Creating Joy in Your Life.” Each workshop will include an hour of related yoga postures including focus on balance, stress relief, partner yoga and strength building.
Serenity Stream Yoga & Wellness is located at 11954 Boyette Rd. in Riverview. The class will take place on October 25 from 3–5 p.m. and tuition is $35.
For more information about this workshop and other classes offered, visit www.serenitystream.com or call 368-6546.

Photographers Recognized
Local photographers Edward Booth and Betty Huth, owners of Huth and Booth Portrait Gallery, recently received the Florida Service Award for service to the profession at the Florida Professional Photographers Annual Convention.
“We both were honored to receive the Florida Service Award given for service to the profession,” says Booth. “Receiving this award in just three years is very unusual.”
According to the duo, they have worked together for 18 years to create family portraits with the expectation that they will be handed down from generation to generation.
“We pride ourselves in providing our clients with exceptional portraiture of families and children,” says Booth. “It’s a pleasure that we continue to strive for, that of seeking excellence in preserving precious memories.”
Since moving to the area from California in July of 2005, Huth and Booth have been active members in the Riverview and Greater Brandon area communities, volunteering their services to numerous charity organizations, clubs and civic centers. They are also members of the Brandon 86’ Rotary Club.
The Huth and Booth Portrait Gallery is located at 11711 Nikki View Dr. in Brandon in Lake Brandon Professional Park. For more information, call 571-2100 or visit www.hbphoto.com.

Local Hair Stylists Open New Salon
Local Hairstylists Maria Elena Martinez and Siriinthip “Tipp” Chanthamart recently opened En Vogue hair Salon in Summerfield Shoppes, located on Big Bend Rd. in Riverview across from the Summerfield Golf Course. With over 37 years of combined experience, Martinez and Chanthamart practice the newest technologies in hair, updating their clients look with the perfect color and cut. Specializing in color design and utilizing the latest techniques, they listen to their clients and can provide a full beauty makeover. Also on staff is PJ Hughes with 25 years of hair styling experience. If you desire a classic look, funky color or anything in between, En Vogue Salon will meet your needs. An exclusive Keune distributor (www.keune.com) affords for a variety of hair products to choose from. Hours of operation are Tuesday through Friday from 9 a.m. to 7 p.m. and Saturdays from 9 a.m. to 5 p.m. with appointments available by calling 672-3632 or salonenvogue2@yahoo.co.m