January 3, 2009
Newland Communities Renames Lake Hutto To Circa FishHawk
By Michelle Caceres
It’s not a part of FishHawk Ranch, but the 700-acre site formerly known as Lake Hutto has been renamed Circa FishHawk to reflect its close proximity to the master-planned behemoth.
FishHawk and Circa developer Newland Communities and its advertising agency worked closely to settle on the new name.
“We felt that it was important to position this community as its own special place while still acknowledging the strong FishHawk Ranch brand that has come to define the ‘FishHawk’ area,” said Newland Communities Regional Marketing Director Pam Parisi.
Located south of FishHawk Blvd., between Boyette Rd. and FishHawk Ranch, the steady pace of construction in Circa is currently underway. Roadways to two new schools, Stowers Elementary and Barrington Middle, are being laid with the schools slated to open in August. Attendance boundary lines for the schools are in the process of being drawn and approved. A public meeting to discuss boundaries has been scheduled for Wednesday, January 14, at 6:30 p.m. in the multi-media room at Randall Middle School.
Parisi expects the community to attract families for the same reasons they’re attracted to FishHawk Ranch. The community will feature onsite schools, a convenient town center and a variety of amenities all connected by a trail system.
In addition to families, Circa is also expected to attract singles, pre-family couples, empty nesters and retirees with its variety of housing options, including many maintenance-free options that appeal to these buyer groups.
While the land plan is still being designed, product offerings will include apartments as well as a variety of single-family and multi-family options.
Circa is the continuation and evolution of the FishHawk area, bringing a vibrant Village Center and fresh, new lifestyle choices-both residential and commercial-to the area, said Parisi.
Newland officials say the community is still in the envisioning process, as they are attempting to nail down the land plan and product offerings. Builders are showing interest in the community but specific discussions with builders have not occurred.
“It’s still way too soon,” said Parisi.
For more information about Circa FishHawk, visit www.newlandcommunities.com.