Eye on Business Riverview December

Playmania Adds New Programs
PlayMania, a family owned indoor children’s play and learning center, offering a series of parent-child programs devoted to the physical, emotional and social development of children including open play and classes children from birth to age six, recently added new programs including a dance class, toddler and preschool music and ornament making.
Visit www.playmaniatampa.com or call 649-8919 for more information.
Florist Celebrates New Location
Formerly Apollo Beach Flowers, Riverview Florist opened recently at 9405 U.S. Hwy. 301 S., at the intersection with Gibsonton Rd., in Riverview. Owned by Rick and Jan Crosby, who owned Apollo Beach Flowers for 15 years and Sun City Flowers before that, Riverview Florist is a full service floral store with products including balloon bouquets, silk flowers and fresh arrangements.
“We can do flowers for weddings, funerals, parties or gifts, says Jan, who takes great pride in the flowers, especially the roses. “We pride ourselves on our customer service and stand behind every one of our arrangements.”
The Crosbys have already started making themselves a part of the community through charity work and special deals for students at East Bay High School.
“We are really excited to be here and are looking forward to everyone finding out about us,” says Jan.
For more information, call the store at 677-9700 or visit www.riverviewsfinestflorist.com. For toll free calling nation-wide, call 1-800-525-4438.
Shop Local at CRT
Looking to buy something electronic for someone on your holiday list this year? Then instead of hitting one of the national chain stores, head over to CRT Computers at the intersection of Big Bend Rd. and Summerfield Blvd.
“We sell pretty much everything you will find at one of the big retailers, but with personal customer service and one on one attention,” says Daniel Zell who owns the store with fellow Riverview resident John Delage. “No one gets lost in the shuffle here.”
CRT, which recently celebrated its one year anniversary in this location, is a full retail store offering computer repair and retail, televisions, cameras, MP3 players and much more.
“We recently started stocking security cameras for homes and businesses,” says Zell, who explains that the interest in security cameras has grown in the tough economy.
For more information, call the store at 671-1108.
Legacy Holds Ribbon Cutting
Legacy Venture Group & BuyBizUSA owner Brian Stephens is hosting a ribbon cutting and evening networking event on Thursday December 11, beginning at 5:30 pm.
“Light refreshments, food, live music and fun for all will be available,” says Stephens. “The Beaux Art Gallery next door will be hosting a ‘Your Business & Art’ event in conjunction with the Ribbon Cutting.”
Legacy Venture Group Office is located in the Winthrop Shopping Center at 11256-B Winthrop Main St. in Riverview on the first floor of the Times Building (large white columns) on the far corner in the front, next to the Beaux Art Gallery.
For more information, call 571-7700.
Southbay Hosts Holiday Stroll
The Shoppes of Southbay will hold the first annual South Shore Holiday Stroll on Saturday, December 13. All proceeds will toward helping to stock local food pantries. The event will be held from 11 a.m.-4 p.m. at the shopping center on the southeast corner of Big Bend Rd. and U.S. Hwy. 301 in Riverview.
This is a free event open to the public. Guests will begin their stroll at the eastern end of the center where every family will be given a card to be stamped or signed by each of the shops. Each shop will have a sampling or goody for the families. Santa will be at the end of the stroll and will be available for pictures. Once the card is filled out completely the family will be given a goody bag and their card will be entered into a raffle for one of five beautiful gift baskets.
Participating shops include: Smoothie King, Five Guys Burgers and Fries, Little Ceasars, Risque, Goin’ Postal, Sweetbay, Great Clips, Sonlight, Playmania, Leslies, Dove Interiors, Planet Beach, New Identities, LeBelle’s, Southbay Auto Service, Game Time, Buffalo Wild Wings, Goodyear and Fifth Third Bank.
Special appearances will be made by Buccaneer Cheerleaders, Lightning Girls, East Bay High School Jazz Band and Krewe of the South Shore Marauders pirates. Girls Scouts will also be available to do all your holiday gift wrapping.
Participants are asked to bring a canned good to assist in this effort.
For more information, contact Jennifer Griest from Southbay Auto at 675-5181.
Self Storage Hosts Ribbon Cutting
Self Storage Centers of America, located at 9234 Causeway Blvd., is hosting a ribbon cutting with the Greater Brandon Chamber of Commerce on December 16 at 12 Noon.
The facility, which opened in October, has 546 climate-controlled units, 60 parking spots for RV’s and boats as well as 80 outside non-climate controlled units that range from 10×20 to 10×40.
“Our facility has drive up storage units, RV/boat parking, free truck and driver with move-in, boxes and packing supplies and state of the art security,” says General Manager Sheila Burnett. “We are considered a Class “A” Facility.”
Office hours of operation are 9 a.m.-6 p.m. Monday – Saturday and 10 a.m.-2 p.m. on Sunday. Gate Operation is 6 a.m.-9 p.m.
For more information, call 621-7867.
Cardel Homes introduces new evening Model Home Hours
To accommodate homebuyers’ schedules, Cardel is pleased to announce new model home hours, effective immediately. The new hours are Monday to Friday, 2–8 p.m., Saturday, 10 a.m.–6 p.m. and Sunday, 12 Noon–6 p.m.
Despite the later hours and elegant decor, evening dress is not required.
Cardel Homes builds single family, multi-family, and resort homes in locations across North America. For more than 30 years, their dedication to quality, fairness, and community involvement has made Cardel a mainstay among serious builders in the cities where they operate. In addition to achieving a reputation for design innovation and homebuyer satisfaction, Cardel is known for their charity and community initiatives. Cardel has conceived of organized, and funded numerous events that bring neighbors together on behalf of worthy causes. Cardel offers models in Starling Water on FishHawk Blvd. and within the Garden District in FishHawk Ranch and in Covington Park, in Apollo Beach.
For more information, visit www.cardelhomes.com.
Planet Beach Celebrates Anniversary
Planet Beach Contempo Spa is celebrating one year in its location in Summerfield.
“Planet Beach Contempo Spa offers an escape from daily stress by offering affordable day spa services that are controlled by the client,” says representative Anne Toro.
New services at the spa include cosmetic teeth whitening by Whiter Image, a Hydration Station, similiar to a vitamin infused steam bath that also used radiant heat that allows pores to open up and skin to become deeply hydrated, a private label nutrition line that includes meal replacement shakes, as well as online indiviualized meal planning, UV therapy (previously known as tanning) and Mystic spray tan.
“We also offer Hydromassage: it uses whirlpool jets heated to 100 degrees that the customer can adjust the pressure and the speed. The water is fully encapsulated so the client does not get wet from the jets,” says Toro. “We also offer photo rejuvenation via our Rejuvasun bed. LED light is known to help with collagen production, which is what helps plump our skin. This in turns leads to the appearance of fine lines and wrinkles.”
Planet Beach is located in the Shoppes of Southbay, at the intersection of U.S. Hwy. 301 and Big Bend Rd. and is open Monday through Friday 9 a.m.-9 p.m., Saturday 10 a.m.-6 p.m. and Sunday 12 Noon-5 p.m.
To schedule an appointment, call 741-9280 and for more information, visit www.planetbeach.com.
Author Joins Dolphin Realty
Tommy Lovett, author of Doors Wired Shut, has joined Coldwell Banker, Dolphin Realty, in Apollo Beach.
“Tommy’s drive and desire to help people will bring great value to Dolphin Realty and fit well with our Customer First mentality and we are blessed to have him,” says broker Dianne Allers. “Tommy’s book is a true story about unfair housing practices toward handicapped and disabled American Veterans attempting to purchase a home.”
Lovett joined the United States Army in September of 1982 and was injured in the line of duty receiving an honorable discharge on May 15, 1984.
“Tommy quickly noticed discrimination in housing for Disabled veterans and has become a champion for Veteran housing,” says Allers. “He specializes in Veterans Administration specially adapted housing as well as VA loans and grants for veterans qualified for home purchase. Tommy brings to Coldwell Banker Dolphin Realty the passion to further the cause of veteran housing expertise.”
For more information, contact Lovett at 494-4867.
Ground Brocken at Riverview Hilton
Stacy Snow Feiler of Legacy Venture Group Business Brokers was one of the first visitors at the site of Riverview’s first hotel, the Hilton Garden Inn, Tampa South East, which is slated to open in January 2009.
“I saw first hand what the Great American Bar & Grill will look like, heard the echo of the 4,200 sq. ft. meeting space, climbed six flights of stairs to the presidential suite and tromped through construction workers to visit the fitness room, pool, fireplace lobby and two kitchens,” says Feiler.
For more information, visit www.hilton.com.
Free Financial Seminar
United Mortgage Affiliates is offering a free seminar covering financial issues including short sales, how to get 100 percent financing and home buying and selling this month.
The seminars will take place on Wednesday, December 10, and Wednesday, December 17, from 6-7 p.m. and both Saturday, December 13 and Saturday, December 20 from 10-11 a.m. at the Century 21 – Link Realty office at 1517 Oakfield Dr. in Brandon.
For more information, contact Michelle Teeter at 300-2522 or Joe Haynes at 781-9487.
Piascik Hosts Signing Party
Josh Piascik signed his letter of intent to play football at West Virginia, Wesleyan. Josh and parents Jake and Debbie Piascik, (owners of Dream Limousine) and his sister Breana, all of Valrico, were all happy with his choice. Josh was offered numerous scholarships to play throughout the nation and was accepted by several universities just on his academics alone with a GPA of 4.74. “The hometown feeling and the academic options made it an easy choice,” Josh stated. “Knowing that the head coach was also going to be there for the next five years also helped me to make a decision,” he continued. University of South Florida, Florida State University, Kentucky State, Carson Newman, and University of Central Florida just to name a few also accepted Joshua based only on his academics. “When I was requested to visit 19 different colleges at the East Bay High School recruiting fair, I was just overwhelmed, I mean it was a great compliment. With the support of my family, a lot of hard work and the good Lord watching over me, it will be all worth it.”
East Bay Senior’s Death A Shock
With only two weeks left in school, the South Shore community and many within the County were shocked to learn of the death of East Bay senior and Indians former starting quarterback Rex Ballenger Jr., 18.
The Apollo Beach resident was driving west on Big Bend Rd. in Gibsonton when his Saturn slammed into the back of a stopped tractor-trailer. Ballenger was not wearing a seatbelt at the time, according to a report by Trooper S.M. Nickel.
The accident left him with massive head injuries and he was taken to Tampa General Hospital. On May 19, East Bay High School administrators announced Ballenger’s death to students after the young athlete was taken off life support, said Scot Tipton East Bay High School athletic director.
On May 23, a memorial was arranged for Rex Lee Ballenger Jr., at Vance V. Vogel Park in Gibsonton just one day after two letters from colleges came to the Ballenger home pleased to tell Rex he had been accepted for the fall semester.
“He was one of the toughest individuals, pound for pound, I have coached,” said Brian Thorton who has been coaching football at East Bay High for the last 15 years and made Ballenger his starting quarterback three years ago.
Due to his size, the 5 ft., 9 in. quarterback was not what colleges want for their athletic program. But, according to Thorton, during a conference after the school was notified of the senior’s death, this was not the reason why Ballenger played the game.
“He wasn’t playing football to win a scholarship,” Thornton said. “I wish more athletes played like that.”
Ballenger’s No.10 Jersey was worn by his best friend and team mate Chaz Burrows during the recent spring football jamboree at Brandon High but Thorton is seeking to retire Ballenger’s jersey for good in honor of the player.
Besides his parents, Ballenger is survived by siblings John Watson, 21, and Jennifer Watson, 24.
For more information, please call the school at 671-5134.

Every good story seems to start with a hero seeded in trying circumstances due to some foe’s doing, but good always perseveres. Every now and again, life mimics these stories as is the case with the victim of the Bloomingdale Library attack. 



