Eye on Business Riverview December

Playmania Adds New Programs
PlayMania, a family owned indoor children’s play and learning center, offering a series of parent-child programs devoted to the physical, emotional and social development of children including open play and classes children from birth to age six, recently added new programs including a dance class, toddler and preschool music and ornament making.
Visit www.playmaniatampa.com or call 649-8919 for more information.
Florist Celebrates New Location
Formerly Apollo Beach Flowers, Riverview Florist opened recently at 9405 U.S. Hwy. 301 S., at the intersection with Gibsonton Rd., in Riverview. Owned by Rick and Jan Crosby, who owned Apollo Beach Flowers for 15 years and Sun City Flowers before that, Riverview Florist is a full service floral store with products including balloon bouquets, silk flowers and fresh arrangements.
“We can do flowers for weddings, funerals, parties or gifts, says Jan, who takes great pride in the flowers, especially the roses. “We pride ourselves on our customer service and stand behind every one of our arrangements.”
The Crosbys have already started making themselves a part of the community through charity work and special deals for students at East Bay High School.
“We are really excited to be here and are looking forward to everyone finding out about us,” says Jan.
For more information, call the store at 677-9700 or visit www.riverviewsfinestflorist.com. For toll free calling nation-wide, call 1-800-525-4438.
Shop Local at CRT
Looking to buy something electronic for someone on your holiday list this year? Then instead of hitting one of the national chain stores, head over to CRT Computers at the intersection of Big Bend Rd. and Summerfield Blvd.
“We sell pretty much everything you will find at one of the big retailers, but with personal customer service and one on one attention,” says Daniel Zell who owns the store with fellow Riverview resident John Delage. “No one gets lost in the shuffle here.”
CRT, which recently celebrated its one year anniversary in this location, is a full retail store offering computer repair and retail, televisions, cameras, MP3 players and much more.
“We recently started stocking security cameras for homes and businesses,” says Zell, who explains that the interest in security cameras has grown in the tough economy.
For more information, call the store at 671-1108.
Legacy Holds Ribbon Cutting
Legacy Venture Group & BuyBizUSA owner Brian Stephens is hosting a ribbon cutting and evening networking event on Thursday December 11, beginning at 5:30 pm.
“Light refreshments, food, live music and fun for all will be available,” says Stephens. “The Beaux Art Gallery next door will be hosting a ‘Your Business & Art’ event in conjunction with the Ribbon Cutting.”
Legacy Venture Group Office is located in the Winthrop Shopping Center at 11256-B Winthrop Main St. in Riverview on the first floor of the Times Building (large white columns) on the far corner in the front, next to the Beaux Art Gallery.
For more information, call 571-7700.
Southbay Hosts Holiday Stroll
The Shoppes of Southbay will hold the first annual South Shore Holiday Stroll on Saturday, December 13. All proceeds will toward helping to stock local food pantries. The event will be held from 11 a.m.-4 p.m. at the shopping center on the southeast corner of Big Bend Rd. and U.S. Hwy. 301 in Riverview.
This is a free event open to the public. Guests will begin their stroll at the eastern end of the center where every family will be given a card to be stamped or signed by each of the shops. Each shop will have a sampling or goody for the families. Santa will be at the end of the stroll and will be available for pictures. Once the card is filled out completely the family will be given a goody bag and their card will be entered into a raffle for one of five beautiful gift baskets.
Participating shops include: Smoothie King, Five Guys Burgers and Fries, Little Ceasars, Risque, Goin’ Postal, Sweetbay, Great Clips, Sonlight, Playmania, Leslies, Dove Interiors, Planet Beach, New Identities, LeBelle’s, Southbay Auto Service, Game Time, Buffalo Wild Wings, Goodyear and Fifth Third Bank.
Special appearances will be made by Buccaneer Cheerleaders, Lightning Girls, East Bay High School Jazz Band and Krewe of the South Shore Marauders pirates. Girls Scouts will also be available to do all your holiday gift wrapping.
Participants are asked to bring a canned good to assist in this effort.
For more information, contact Jennifer Griest from Southbay Auto at 675-5181.
Self Storage Hosts Ribbon Cutting
Self Storage Centers of America, located at 9234 Causeway Blvd., is hosting a ribbon cutting with the Greater Brandon Chamber of Commerce on December 16 at 12 Noon.
The facility, which opened in October, has 546 climate-controlled units, 60 parking spots for RV’s and boats as well as 80 outside non-climate controlled units that range from 10×20 to 10×40.
“Our facility has drive up storage units, RV/boat parking, free truck and driver with move-in, boxes and packing supplies and state of the art security,” says General Manager Sheila Burnett. “We are considered a Class “A” Facility.”
Office hours of operation are 9 a.m.-6 p.m. Monday – Saturday and 10 a.m.-2 p.m. on Sunday. Gate Operation is 6 a.m.-9 p.m.
For more information, call 621-7867.
Cardel Homes introduces new evening Model Home Hours
To accommodate homebuyers’ schedules, Cardel is pleased to announce new model home hours, effective immediately. The new hours are Monday to Friday, 2–8 p.m., Saturday, 10 a.m.–6 p.m. and Sunday, 12 Noon–6 p.m.
Despite the later hours and elegant decor, evening dress is not required.
Cardel Homes builds single family, multi-family, and resort homes in locations across North America. For more than 30 years, their dedication to quality, fairness, and community involvement has made Cardel a mainstay among serious builders in the cities where they operate. In addition to achieving a reputation for design innovation and homebuyer satisfaction, Cardel is known for their charity and community initiatives. Cardel has conceived of organized, and funded numerous events that bring neighbors together on behalf of worthy causes. Cardel offers models in Starling Water on FishHawk Blvd. and within the Garden District in FishHawk Ranch and in Covington Park, in Apollo Beach.
For more information, visit www.cardelhomes.com.
Planet Beach Celebrates Anniversary
Planet Beach Contempo Spa is celebrating one year in its location in Summerfield.
“Planet Beach Contempo Spa offers an escape from daily stress by offering affordable day spa services that are controlled by the client,” says representative Anne Toro.
New services at the spa include cosmetic teeth whitening by Whiter Image, a Hydration Station, similiar to a vitamin infused steam bath that also used radiant heat that allows pores to open up and skin to become deeply hydrated, a private label nutrition line that includes meal replacement shakes, as well as online indiviualized meal planning, UV therapy (previously known as tanning) and Mystic spray tan.
“We also offer Hydromassage: it uses whirlpool jets heated to 100 degrees that the customer can adjust the pressure and the speed. The water is fully encapsulated so the client does not get wet from the jets,” says Toro. “We also offer photo rejuvenation via our Rejuvasun bed. LED light is known to help with collagen production, which is what helps plump our skin. This in turns leads to the appearance of fine lines and wrinkles.”
Planet Beach is located in the Shoppes of Southbay, at the intersection of U.S. Hwy. 301 and Big Bend Rd. and is open Monday through Friday 9 a.m.-9 p.m., Saturday 10 a.m.-6 p.m. and Sunday 12 Noon-5 p.m.
To schedule an appointment, call 741-9280 and for more information, visit www.planetbeach.com.
Author Joins Dolphin Realty
Tommy Lovett, author of Doors Wired Shut, has joined Coldwell Banker, Dolphin Realty, in Apollo Beach.
“Tommy’s drive and desire to help people will bring great value to Dolphin Realty and fit well with our Customer First mentality and we are blessed to have him,” says broker Dianne Allers. “Tommy’s book is a true story about unfair housing practices toward handicapped and disabled American Veterans attempting to purchase a home.”
Lovett joined the United States Army in September of 1982 and was injured in the line of duty receiving an honorable discharge on May 15, 1984.
“Tommy quickly noticed discrimination in housing for Disabled veterans and has become a champion for Veteran housing,” says Allers. “He specializes in Veterans Administration specially adapted housing as well as VA loans and grants for veterans qualified for home purchase. Tommy brings to Coldwell Banker Dolphin Realty the passion to further the cause of veteran housing expertise.”
For more information, contact Lovett at 494-4867.
Ground Brocken at Riverview Hilton
Stacy Snow Feiler of Legacy Venture Group Business Brokers was one of the first visitors at the site of Riverview’s first hotel, the Hilton Garden Inn, Tampa South East, which is slated to open in January 2009.
“I saw first hand what the Great American Bar & Grill will look like, heard the echo of the 4,200 sq. ft. meeting space, climbed six flights of stairs to the presidential suite and tromped through construction workers to visit the fitness room, pool, fireplace lobby and two kitchens,” says Feiler.
For more information, visit www.hilton.com.
Free Financial Seminar
United Mortgage Affiliates is offering a free seminar covering financial issues including short sales, how to get 100 percent financing and home buying and selling this month.
The seminars will take place on Wednesday, December 10, and Wednesday, December 17, from 6-7 p.m. and both Saturday, December 13 and Saturday, December 20 from 10-11 a.m. at the Century 21 – Link Realty office at 1517 Oakfield Dr. in Brandon.
For more information, contact Michelle Teeter at 300-2522 or Joe Haynes at 781-9487.
Eye on Business Riverview October
Rita’s Water Ice Opens In Riverview
Looking for a delicious, cool treat? Then head over to Rita’s Water Ice which opened recently in Riverview. With flavors of Italian ice, which are made with fresh fruit in the store ranging from green apple and raspberry lemonade to mango and lemon, old fashioned frozen custard and layered gelatin, the franchise, owned by Riverview residents Lucio and Marleny Rodriguez, has something for everyone.
Rita’s Water Ice Franchise Company, headquartered in Trevose, Pennsylvania, is the largest Italian ice concept in the nation and is currently operating in 17 states with more than 500 stores.
“Rita’s signature product is its Italian ice, often referred to as water ice, which is much smoother than a snow cone and combines ice with real fresh fruit; mixed onsite in batches and served within 36 hours,” says Rodriguez, who moved with Marleny from New Jersey two years ago. “Real fruit adds dramatically to the taste of the ice, which comes in over 30 different flavors.”
Rita’s also offers cream ice, Italian ice flavors that, according to Rodriguez, are as smooth and silky as ice cream, in different flavors.
Rita’s in Riverview is open Sunday through Thursday from 12 Noon-9 p.m. and on Friday and Saturday from 12 Noon-10 p.m. The store is located at Summerfield Square, 13149 U.S. Hwy. 301 S. in Riverview.
Please call the store at 741-0ICE (0423) for directions or to learn the available flavors of the day.
Fishing Fun At Little Harbor
The popular sport fishing television and radio show, Reel Animals Fishing, which is aired weekly on NBC and Florida Sun Sports, recently filmed an episode at The Resort & Club at Little Harbor in Ruskin.
Captains Billy Nobles and Mike Anderson ventured out into Tampa Bay from one of the Little Harbor marinas and spent the morning of Wednesday, September 3 fishing for redfish, snook and trout.
While the captains fished, the film crew toured the 124-acre Resort & Club at Little Harbor, a Caribbean-style waterfront island resort and residential seaside village, complete with lush tropical landscaping, island-style hospitality and the natural wonders of a waterfront resort. Little Harbor is a full-service AAA Travel Three-Diamond resort which offers its guests a secluded beach, two restaurants, lounge, Tiki bar, tennis, marinas and a bounty of amenities.
The show airs each week in the Tampa Bay area on NBC on Saturday at 6:30 a.m. and again on Sunday at 11 a.m. and on the Florida Sun Sports Network on Friday at 11 a.m. and Sunday at 5:30 p.m. The very popular fishing duo is also viewed regionally in 23 markets and will soon be expanding into the Canadian market. You can also listen in to captains Nobles and Anderson on ESPN radio WHBO 1470 AM on Sunday mornings or log onto www.reelanimalsfishingshow.com.
For information and reservations at the Resort & Club at Little Harbor, call 1-800-327-2773 or visit www.staylittleharbor.com.
New Manager at Self Storage Centers of America
Self Storage Centers of America recently announced the addition of Sheila Burnett as general manager for the new storage facility located at 9234 Causeway Blvd.
Burnett brings a strong real estate, accounting, sales and marketing background to the storage facility which opened in early October.
“We are excited about providing a full range of moving and storage services in a unique setting for local residents, and we are pleased that Burnett will be instrumental in the marketing and leasing for the store,” says Larry Jordan, partner of Self Storage Centers of America, Inc.
Self Storage Centers of America offers climate controlled and standard storage in a variety of sizes as well as boat, RV and vehicle storage. Additionally, a full range of boxes and quality packing supplies are available. This gated facility also features extended personalized access hours and a friendly professional staff.
For more information, call Self Storage Centers of America at 621-7867 or visit www.selfstoragecentersofamerica.com.
Storsafe Opens for Boats and RVs
Looking for somewhere to store your RV or boat? Then look no further than Storsafe, which opened recently in Gibsonton.
“Storsafe is a premier RV, boat and self storage facility,” says Marketing Manager Karin Mundt. “We found that there was a need in the area for covered, enclosed and open RV and boat storage since we have so many boaters in the area.”
According to Mundt, many residents living in communities with restrictions that do not allow storage of boats and RV use Storsafe.
Some of the features at Storsafe include 50 amp services, wash down areas, an air station and a RV dump station. The entire 20-acre facility is built to withstand hurricane strength winds and in addition to the RV and boat storage, the building offers climate controlled and non-climate controlled storage.
“We also provide the customers with moving boxes, locks and a free moving truck,” says Mundt. “We have 24/7 computerized access control for the customers and 24 hour video recorded surveillance, monthly specials, military discounts and senior citizen discount.”
Storsafe is located at 12704 S. U.S. Hwy. in Gibsonton and can be reached at 341-STOR(7867). For more information, visit www.storsafeselfstorage.com.
Triangle Resolutions, LLC Opens Doors
Triangle Resolutions, LLC and owner, Damon Dye LMHC, NCGC, hosted a ribbon cutting ceremony with the support of the Riverview Chamber of Commerce last month for the new business hoping to help residents seeking life balance.
Dye, a licensed mental health counselor and nationally certified gambling counselor, started Triangle Resolutions, LLC in July, 2007, and recently began serving the Riverview community from his office at 10014 Park Place Ave. off Gibsonton Dr., between U.S. Hwy. 301 and I-75.
Dye has a master’s in mental health counseling and is currently pursuing his doctorate in counseling psychology. He serves as a primary referral for the Florida Council on compulsive gambling, and is board certified in clinical hypnosis to treat clients dealing with trauma. Dye also has extensive experience counseling children from the ages of 3 to 17.
Triangle Resolutions, LLC is proud to open its doors to offer discreet services for a wide variety of life challenges. Hours include evenings and weekends to accommodate all schedules. Consulting services and workshops are also available.
For more information, call 714-6107 or visit www.triangleresolutions.com.
Pulte Nears Halfway Point in Ventura Bay
Pulte Homes is almost 50 percent sold-out at Ventura Bay, its gated community at Bloomingdale Ave. and Gornto Lakes Rd.
“To date, nearly half of the 206 homes have been sold in this 20-acre community that will have 29 residential buildings when completed,” says Scott Campbell, Tampa division president. The community’s amenities – including a pool and cabana – are complete.
Prices start at $156,900 in Ventura Bay, where Pulte Homes has two furnished model homes.
The Montenero model, with 1,715 sq. ft. of living space, has three bedrooms and 2.5 baths. It also includes a covered, screened lanai and an attached two-car garage. Pricing starts at $175,900.
The 1,580-sq.-ft. Milan model also has three bedrooms and 2.5 baths, as well as a covered, screened lanai and an attached one-car garage. It is priced from $156,900.
The Montenero features an 18-by-24-foot living-dining area with triple sliding glass doors opening to the lanai. Similarly, the Milan has a 17-by-19-foot living-dining area, also with triple sliding glass doors to the lanai.
Both designs feature three bedrooms and two baths on the second floor, and a powder bath on the first floor.
Sales are being conducted from the Ventura Bay sales center at 10286 Post Harvest Dr. Office hours are 10 a.m.-6 p.m., Monday-Saturday and 12 Noon-6 p.m., Sunday. Call 627-9333 for more information.
South Bay Installs Mammography Unit
South Bay Hospital is pleased to announce the installation of a new digital mammography unit at the South Bay Hospital Outpatient Diagnostic and Rehab Center. Digital mammography produces a higher quality image than traditional mammography, during a shorter exam time for the patient.
The image produced by the digital mammography unit is a high resolution image that can be enhanced and manipulated. This means that the physician can zoom in on questionable areas and make adjustments to the image. This technology expands the ability to detect abnormalities and breast cancer in more women.
Digital mammography also allows for less time in the exam room and less time waiting on results. Since the image is instantly transferred to a computer, there is no longer the need to wait on film development. This means patients are able to get their results sooner.
“Waiting for mammography results can be very stressful,” says hospital CNO and breast cancer survivor Terrie Jefferson, RN. “Reducing that wait time for our patients while producing a higher quality image for diagnosis can help ease some of that anxiety.”
For more information about digital mammography, contact Melissa Morgan at 634-0496, or to schedule a digital mammography, call 642-8468.
Serenity Stream Empowers Women
In observance of Breast Cancer Awareness and Domestic Violence Awareness month, Serenity Stream Yoga & Wellness is beginning a Women’s Empowerment series that will continue on through 2009. Judy Shepherd, licensed clinical social worker, and Ellen MacKay, registered yoga teacher, will join together to promote health and well-being through an hour of education and group discussion and an hour of yoga.
The start-up workshop in October will focus on simplifying life, appropriately being named, “I Have Everything I’ve Ever Dreamed of but Why am I Still Not Happy?” In this workshop, participants explore why people become dissatisfied with their lives, despite the fact that they are achieving their goals and appear to be successful. This workshop helps participants develop strategies to really simplify and enjoy life. The yoga section of the workshop will involve becoming aware of and enjoying the subtleties of basic yoga postures, breath and meditation.
Monthly workshops will begin in January, featuring such topics as “Are You a Mess from Stress?”, “Relationship Check-Up,” and “Creating Joy in Your Life.” Each workshop will include an hour of related yoga postures including focus on balance, stress relief, partner yoga and strength building.
Serenity Stream Yoga & Wellness is located at 11954 Boyette Rd. in Riverview. The class will take place on October 25 from 3–5 p.m. and tuition is $35.
For more information about this workshop and other classes offered, visit www.serenitystream.com or call 368-6546.
Photographers Recognized
Local photographers Edward Booth and Betty Huth, owners of Huth and Booth Portrait Gallery, recently received the Florida Service Award for service to the profession at the Florida Professional Photographers Annual Convention.
“We both were honored to receive the Florida Service Award given for service to the profession,” says Booth. “Receiving this award in just three years is very unusual.”
According to the duo, they have worked together for 18 years to create family portraits with the expectation that they will be handed down from generation to generation.
“We pride ourselves in providing our clients with exceptional portraiture of families and children,” says Booth. “It’s a pleasure that we continue to strive for, that of seeking excellence in preserving precious memories.”
Since moving to the area from California in July of 2005, Huth and Booth have been active members in the Riverview and Greater Brandon area communities, volunteering their services to numerous charity organizations, clubs and civic centers. They are also members of the Brandon 86’ Rotary Club.
The Huth and Booth Portrait Gallery is located at 11711 Nikki View Dr. in Brandon in Lake Brandon Professional Park. For more information, call 571-2100 or visit www.hbphoto.com.
Local Hair Stylists Open New Salon
Local Hairstylists Maria Elena Martinez and Siriinthip “Tipp” Chanthamart recently opened En Vogue hair Salon in Summerfield Shoppes, located on Big Bend Rd. in Riverview across from the Summerfield Golf Course. With over 37 years of combined experience, Martinez and Chanthamart practice the newest technologies in hair, updating their clients look with the perfect color and cut. Specializing in color design and utilizing the latest techniques, they listen to their clients and can provide a full beauty makeover. Also on staff is PJ Hughes with 25 years of hair styling experience. If you desire a classic look, funky color or anything in between, En Vogue Salon will meet your needs. An exclusive Keune distributor (www.keune.com) affords for a variety of hair products to choose from. Hours of operation are Tuesday through Friday from 9 a.m. to 7 p.m. and Saturdays from 9 a.m. to 5 p.m. with appointments available by calling 672-3632 or salonenvogue2@yahoo.co.m
Judge Ok’s Bid For New Hospital
Southern Hillsborough County may be one step closer to getting a new St. Joseph’s Hospital on Big Bend Rd. located in Gibsonton.
An administrative law judge has recommended that the Agency for Health Care Administration (AHCA) approve St. Joseph’s request to build a new, 90-bed satellite hospital on Big Bend Rd., about a mile east of I-75.
According to President and Chief Executive Officer Isaac Mallah, existing hospitals in the area are overcrowded and the population continues to grow.
In 2005, St. Joseph’s filed its first certificate of need application asking the State for approval to build a new hospital. The request was denied, but St. Joseph’s appealed the decision, requesting an administrative hearing that was held last fall. After hearing directly from representatives of St. Joseph’s and their opponents, the judge determined there is a need for an additional hospital based on population growth, hospital capacity and service needs. It also was noted that “an additional hospital would afford patients with another choice of provider in the southeastern portion of the County.”
“We want to build a new, high-quality hospital for this community,” said Mallah. “This is definitely a step in the right direction for the future of health care in southern Hillsborough County.”
Historically, AHCA supports a judge’s recommendation, indicated Mallah.
“We are hopeful AHCA will agree with the judge and approve the application because it is the right thing to do for the community,” said Mallah. A final order from AHCA could come later this summer.
Regardless of the outcome, St. Joseph’s Hospital officials will be back before a judge in February 2009 discussing a second CON filed by the hospital in October 2007. That request for St. Joseph’s Hospital to bring a new facility to Big Bend Rd. was denied; instead, the state approved the relocation of a hospital from Sun City Center to Big Bend Rd.
“It is our hope that we will go into the next hearing with AHCA’s final approval to build our hospital,” said Mallah. “That would make it unnecessary for South Bay Hospital to move from Sun City Center to Big Bend Rd.”
For more information, contact Lisa Patterson at 554-8134.

The northeast corner of U.S. Hwy. 301 and Big Bend Rd. in Riverview marked the site of the beginning of another long-awaited project, soon to alter the flow of traffic in Riverview.



