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Brandon Regional Unveils New Cancer Treatment With CyberKnife

Marie Gilmore — Thu, 19 Mar 2009 17:58:21 +0000

By Kathy L. Collins

Brandon Regional Hospital held a ribbon cutting ceremony in early March and unveiled its newest weapon in the fight against cancer, CyberKnife. For cancer patients and others with benign tumors, the CyberKnife Radiotherapy System allows doctors to focus the radiation with a tiny beam. This allows for a higher dose of radiation to a specific area.
The Medical Director for the CyberKnife Cancer Center at Brandon Regional Hospital is Robert S. Lavey, M.D., M.P.H. He is a Board Certified Radiation Oncologist who graduated magna cum laude from Harvard University and earned his medical degree at Stanford University. He also has a Master of Public Health degree from the University of California, Berkeley. Prior to moving to Brandon to work at the Center for Radiation Oncology in 2008, Dr. Lavey served as an Associate Professor of Pediatrics and Radiation Oncology at the University of Southern California for 13 years.
According to Lavey, “This is the only machine that uses advanced robotics and image-guidance to keep its radiation beam focused on tumors that move when the patient breathes or shifts position. This allows us to give more radiation to the tumor in a shorter time that conventional radiation therapy.”
With traditional radiation, you have a wide margin of error. As such, traditional treatment ends up damaging a lot of healthy cells, explained Lavey.
While CyberKnife does not replace standard radiation for all patients, it does allow doctors to treat where you could not previously. Lavey explained that a patient who has a tumor in the brain, lung, trunk or spine, can now receive a highly effective dose of radiation to the tumor with minimal effects on the delicate normal cells in the surrounding brain, nerves, and organs.
CyberKnife technology was first approved by the U.S. Food and Drug Administration in 1999 for treatment of tumors in the head. In 2001, the technology was cleared to treat tumors anywhere in the body. Worldwide, there are 150 CyberKnife treatment machines in clinical use.
Because CyberKnife is non-invasive and concentrates the radiation to an area close to the tumor, there are minimal to no side effects. Additionally, because the radiation is so tightly focused, the course of treatment lasts one to five days as opposed to one to two months for standard radiation treatment.
“Having the CyberKnife Cancer Center in Brandon gives patients access to the most technologically advanced radiation therapy system in the world right in their community,” notes Melonie Hall, Director of Marketing and Public Relations for Brandon Regional Hospital. “They can drive in from their home for treatment daily, and their local doctors can participate in their radiation treatment and offer care,” added Hall.
Patients who want to determine whether CyberKnife treatment is appropriate, can be referred by their physicians or can contact the Center directly at 571-6464 and speak with the Cyber Nurse, Brenda Bailey
Patients in the Brandon area are indeed lucky, as the community has two machines in operation. In addition to the one at the CyberKnife Cancer Center in the Brandon Medical Plaza at 425 S. Parsons Ave., there is one located at New Millennium CyberKnife at 601 Lumsden Professional Ct., Brandon. For more information on the CyberKnife Cancer Center, call 571-6464 or visit www.cyberknifeflorida.com. For more information on New Millennium CyberKnife, visit www.newmillenniumcyberknife.com.

Break Out the Confetti and Party Hats for Camp Bow Wow Tampa South Shore’s Grand Opening and Adoption Event

Marie Gilmore — Tue, 10 Mar 2009 15:04:17 +0000

Camp Bow Wow® Tampa South Shore Celebrates its Grand Opening and Dog Adoption Event on March 21st from 10 AM- 3 PM Stop By and Get Prizes for Your Pooch with all Proceeds Benefiting Local Rescue Groups and Camp Bow Wow Buddies.
Riverview, FL (PRWEB) March 9, 2009 — Dogs of Tampa, grab your owners and make your way down to this season’s hottest happening- Camp Bow Wow® Tampa South Shore’s Grand Opening and Adoption Event on March 21st from 10AM until 3 PM.
This special event will feature games, prizes and tons of fun for the entire family–not to mention all the guests that will be appearing here including:
– Cruzin’ K9 Cuts Mobile Dog Grooming
– Give A Dog A Bone Dog & Cat Specialty Store
– Sketch a Pet Portrait Artist Joanna Lee Miller
– Rudy from the hit movie Marley & Me
– Almost Home Dog Rescue, C.A.R.E. of Ruskin
– Labrador Retriever Rescue of Florida, Inc, Lost Angels Rescue Group
The Grand Opening and Adoption Event will be held at Camp Bow Wow®’s location in Riverview at 12218 Balm Riverview Rd, just 5.5 miles east of I-75 and Big Bend Road. Come check it out and take a tour while you’re there to see how your pup can enjoy the luxuries of this innovative concept in doggy day care and overnight boarding.
Camp Bow Wow® Tampa South Shore, Bow Wow Buddies® and many animal rescues throughout the Tampa area are combining efforts to ensure that every adoptable dog finds a loving home. In addition to donating all proceeds from the event to this worthy cause, Camp Bow Wow® Tampa South Shore will be fostering dogs needing homes and promoting adoptions at the Riverview campsite all year around.
“We love providing this great service to all of Tampa, and we think every dog deserves the best chance at a life filled with joy and play. We take our responsibility very seriously.” said Terry & Doris Darga, Owners of Camp Bow Wow®. “As part of that commitment, we wanted to hold an event that could help those less fortunate dogs find a permanent home in a casual and fun atmosphere for the whole community by partnering with various local rescue groups.”
Besides their philanthropic commitment, there are many other reasons Camp Bow Wow® is Tampa South Shore’s premier doggy day care; the 9,000 sq. ft. facility incorporates five upscale indoor play areas and 4,500 sq ft of fenced and screened outdoor play areas where your dog will always be free to romp and roam. At Camp Bow Wow® specific ‘walk or play time’ isn’t necessary as your pup enjoys Camp’s All Day Play, Snooze the Night Away® concept with other dogs regardless if they are enjoying day camp or spending the night.
If missing your dog puts a cramp in your vacation, Camp Bow Wow® has the solution. Camper Cams® are strategically placed, allowing you to go online and check on them all day long. After the day campers go home, the overnighters are tucked into private, climate-controlled luxury cabins complete with a fleece lined camp cot and they are given a tasty campfire treat before snoozing the night away in preparation for another tail wagging day. Camp Bow Wow® ensures safety by keeping large, medium, and small dogs in separate play areas designed especially for them under the watchful eyes of Certified Camp Counselors®.
While you’re visiting Camp Bow Wow® for the Grand Opening and Adoption event, set up a free meet n’ greet for your dog to come back and play. The meet n’ greet is a supervised play date with a small number of dogs of the same size and temperament. The meet n’ greet gives your dog a free day of play and a taste of a tail wagging good time.
Bring your kids, cameras, and of course your pups to Camp Bow Wow®’s Grand Opening and Adoption Event, Saturday March 21st from 10:00 AM- 3:00 PM at the campsite. It’s sure to be a tail waggin’ good time!
For more information:
Visit Camp Bow Wow® online at www.campbowwow.com/tampasouthshore, stop by in person or call the Camp at 813- 672- CAMP (2267).

Durant Athletes Give In A Big Way

Tamas Mondovics — Tue, 20 Jan 2009 20:32:18 +0000

With Durant High School Head Basketball Coach Jeffery Shotwell at the helm, athletes from the school’s basketball, track and field, soccer and cheerleading program were able take part in the holiday spirit of giving by helping those in need.
“It was good for these student athletes to get involved in community projects and experience the satisfaction of giving and helping those who are less fortunate,” Shotwell said as he explained that just before the holiday break the students were involved with a couple of fundraisers, including selling T-shirts, which resulted in raising $700.
The money was then given to Everyday Blessings — a foster home for children in Thonotosassa — in the form of a Walmart gift card.
“They need the money for everyday supplies such as baby wipes, diapers, kitchen items and laundry detergent,” Shotwell said.
According to Shotwell, the children at Everyday Blessings desperately need role models and people that they can consistently depend on in their lives. He believes that the Cougars’ athletic program has a number of students who will step to the plate and be the type of people who will fill those roles.
“Everyday Blessings restores hope for these kids, and it would be great for our athletes to be a part of that process,” Shotwell said.
After visiting Everyday Blessings, to deliver the Walmart gift card, Shotwell was deeply touched and hoped to get personally involved with the facility during the coming year, while he vowed to strongly encourage the Durant athletes to do the same.
“I literally wanted to scoop up all the babies that were there and bring them home with me,” he said. Being a new father himself, having an 8-month -old son, Shotwell was overwhelmed at how children can get into that type of situation.
But the giving this past holiday season did not end there, as the fundraising continued with the effort of the Cougars cheerleaders, who have raised just over $1,100. With that money, toys, books and games were bought and given to All Children’s Specialty Clinic in Brandon in order to help it furnish its playroom and to give the therapists new supplies to use with children in therapy.
“They gave us a wish list of items they needed, and we were able to get most everything on the list,” Shotwell said, adding, “My assistant coach, Brandon Waraksa, even donated his own Wii video gaming system to the clinic, along with some games.”
During an earlier interview, Shotwell explained that it is important for young athletes to appreciate that there is more to life than just sports and that being successful is much more than just winning on the court.
For more information about Durant High School, please visit www.sdhc.k12.fl.us.

Library Attack Victim’s Recovery Inspired By Community

Carisa Biesecker — Wed, 14 Jan 2009 21:55:21 +0000

Every good story seems to start with a hero seeded in trying circumstances due to some foe’s doing, but good always perseveres. Every now and again, life mimics these stories as is the case with the victim of the Bloomingdale Library attack.
Having been brutally attacked by accused assailant Kendrick Morris, now 17, in April at the Bloomingdale Library, the 18-year-old East Bay High School student was left badly beaten and blinded, leading to an induced coma in her recovery from the injuries. Morris is currently in Hillsborough County jail and is scheduled to be tried as an adult, while the victim returned home from rehabilitation in November.
“She’s doing good. Home has been a much better environment for her to recover in. It is much easier for her but harder on my mom,” states the victim’s older sister, both of whose names cannot be released due to legal reasons. The victim’s eyesight has improved, and the family is working on her ability to start eating solid foods, which will then help strengthen her capacity to speak. Her sister says the 18-year-old communicates through hand and face gestures. To keep her therapy on track and her progress enduring, the Brandon-based family is seeking volunteers in the realm of a speech therapist, a nutritionist and a doctor of alternative medicine as the 18-year-old is reacting poorly to current prescriptions.
With the support of the community, the victim has gained a wheelchair, a conversion van, donations and volunteers’ time and help. “There’s so many [who have helped], I wouldn’t be able to name them all,” says the sister. “We just want to say thank you. We really wish we could personally thank you all.”
Care is around the clock for the victim, whose mother is the main provider of her needs, though many volunteers from the community have helped along the way. Through time and donations, over $100,000 to put a number on it, the family has been able to move forth with the 18-year-old’s therapy, but funds are running out and coverage will soon be coming to an end.
If you would like to make a donation to the recovering 18-year-old, visit any branch of SunTrust Bank with a check made payable to the Bloomingdale Library Attack Victim Fund. Or, if you would like to volunteer your time and energy to help the family, call Cheryl Zemina, a close friend of the family’s, at 695-1412.
In the end, the victim’s sister exclaims, “It’s helped our little sister recover faster knowing there are so many good people out there, rather than just one bad person. Everyone tells her she is an inspiration, but the truth is, the community is an inspiration to her to get better.” And this victim plans to be a victim no longer but a hero in her own right as she uses the bad to forge good, one day planning to create her own charitable endeavor, helping those who have suffered as well from brain injuries, stroke and trauma. But readers will have to find out more about those adventures in the sequel.
Until then, visit www.bloomingdalelibraryattackvictim.com to blog or see what upcoming fundraising events are in the works.

Eye on Business Riverview December

Kate Quesada — Tue, 16 Dec 2008 21:50:12 +0000

Playmania Adds New Programs
PlayMania, a family owned indoor children’s play and learning center, offering a series of parent-child programs devoted to the physical, emotional and social development of children including open play and classes children from birth to age six, recently added new programs including a dance class, toddler and preschool music and ornament making.
Visit www.playmaniatampa.com or call 649-8919 for more information.

Florist Celebrates New Location
Formerly Apollo Beach Flowers, Riverview Florist opened recently at 9405 U.S. Hwy. 301 S., at the intersection with Gibsonton Rd., in Riverview. Owned by Rick and Jan Crosby, who owned Apollo Beach Flowers for 15 years and Sun City Flowers before that, Riverview Florist is a full service floral store with products including balloon bouquets, silk flowers and fresh arrangements.
“We can do flowers for weddings, funerals, parties or gifts, says Jan, who takes great pride in the flowers, especially the roses. “We pride ourselves on our customer service and stand behind every one of our arrangements.”
The Crosbys have already started making themselves a part of the community through charity work and special deals for students at East Bay High School.
“We are really excited to be here and are looking forward to everyone finding out about us,” says Jan.
For more information, call the store at 677-9700 or visit www.riverviewsfinestflorist.com. For toll free calling nation-wide, call 1-800-525-4438.

Shop Local at CRT
Looking to buy something electronic for someone on your holiday list this year? Then instead of hitting one of the national chain stores, head over to CRT Computers at the intersection of Big Bend Rd. and Summerfield Blvd.
“We sell pretty much everything you will find at one of the big retailers, but with personal customer service and one on one attention,” says Daniel Zell who owns the store with fellow Riverview resident John Delage. “No one gets lost in the shuffle here.”
CRT, which recently celebrated its one year anniversary in this location, is a full retail store offering computer repair and retail, televisions, cameras, MP3 players and much more.
“We recently started stocking security cameras for homes and businesses,” says Zell, who explains that the interest in security cameras has grown in the tough economy.
For more information, call the store at 671-1108.

Legacy Holds Ribbon Cutting
Legacy Venture Group & BuyBizUSA owner Brian Stephens is hosting a ribbon cutting and evening networking event on Thursday December 11, beginning at 5:30 pm.
“Light refreshments, food, live music and fun for all will be available,” says Stephens. “The Beaux Art Gallery next door will be hosting a ‘Your Business & Art’ event in conjunction with the Ribbon Cutting.”
Legacy Venture Group Office is located in the Winthrop Shopping Center at 11256-B Winthrop Main St. in Riverview on the first floor of the Times Building (large white columns) on the far corner in the front, next to the Beaux Art Gallery.
For more information, call 571-7700.

Southbay Hosts Holiday Stroll
The Shoppes of Southbay will hold the first annual South Shore Holiday Stroll on Saturday, December 13. All proceeds will toward helping to stock local food pantries. The event will be held from 11 a.m.-4 p.m. at the shopping center on the southeast corner of Big Bend Rd. and U.S. Hwy. 301 in Riverview.
This is a free event open to the public. Guests will begin their stroll at the eastern end of the center where every family will be given a card to be stamped or signed by each of the shops. Each shop will have a sampling or goody for the families. Santa will be at the end of the stroll and will be available for pictures. Once the card is filled out completely the family will be given a goody bag and their card will be entered into a raffle for one of five beautiful gift baskets.
Participating shops include: Smoothie King, Five Guys Burgers and Fries, Little Ceasars, Risque, Goin’ Postal, Sweetbay, Great Clips, Sonlight, Playmania, Leslies, Dove Interiors, Planet Beach, New Identities, LeBelle’s, Southbay Auto Service, Game Time, Buffalo Wild Wings, Goodyear and Fifth Third Bank.
Special appearances will be made by Buccaneer Cheerleaders, Lightning Girls, East Bay High School Jazz Band and Krewe of the South Shore Marauders pirates. Girls Scouts will also be available to do all your holiday gift wrapping.
Participants are asked to bring a canned good to assist in this effort.
For more information, contact Jennifer Griest from Southbay Auto at 675-5181.

Self Storage Hosts Ribbon Cutting
Self Storage Centers of America, located at 9234 Causeway Blvd., is hosting a ribbon cutting with the Greater Brandon Chamber of Commerce on December 16 at 12 Noon.
The facility, which opened in October, has 546 climate-controlled units, 60 parking spots for RV’s and boats as well as 80 outside non-climate controlled units that range from 10×20 to 10×40.
“Our facility has drive up storage units, RV/boat parking, free truck and driver with move-in, boxes and packing supplies and state of the art security,” says General Manager Sheila Burnett. “We are considered a Class “A” Facility.”
Office hours of operation are 9 a.m.-6 p.m. Monday – Saturday and 10 a.m.-2 p.m. on Sunday. Gate Operation is 6 a.m.-9 p.m.
For more information, call 621-7867.

Cardel Homes introduces new evening Model Home Hours
To accommodate homebuyers’ schedules, Cardel is pleased to announce new model home hours, effective immediately. The new hours are Monday to Friday, 2–8 p.m., Saturday, 10 a.m.–6 p.m. and Sunday, 12 Noon–6 p.m.
Despite the later hours and elegant decor, evening dress is not required.
Cardel Homes builds single family, multi-family, and resort homes in locations across North America. For more than 30 years, their dedication to quality, fairness, and community involvement has made Cardel a mainstay among serious builders in the cities where they operate. In addition to achieving a reputation for design innovation and homebuyer satisfaction, Cardel is known for their charity and community initiatives. Cardel has conceived of organized, and funded numerous events that bring neighbors together on behalf of worthy causes. Cardel offers models in Starling Water on FishHawk Blvd. and within the Garden District in FishHawk Ranch and in Covington Park, in Apollo Beach.
For more information, visit www.cardelhomes.com.

Planet Beach Celebrates Anniversary
Planet Beach Contempo Spa is celebrating one year in its location in Summerfield.
“Planet Beach Contempo Spa offers an escape from daily stress by offering affordable day spa services that are controlled by the client,” says representative Anne Toro.
New services at the spa include cosmetic teeth whitening by Whiter Image, a Hydration Station, similiar to a vitamin infused steam bath that also used radiant heat that allows pores to open up and skin to become deeply hydrated, a private label nutrition line that includes meal replacement shakes, as well as online indiviualized meal planning, UV therapy (previously known as tanning) and Mystic spray tan.
“We also offer Hydromassage: it uses whirlpool jets heated to 100 degrees that the customer can adjust the pressure and the speed. The water is fully encapsulated so the client does not get wet from the jets,” says Toro. “We also offer photo rejuvenation via our Rejuvasun bed. LED light is known to help with collagen production, which is what helps plump our skin. This in turns leads to the appearance of fine lines and wrinkles.”
Planet Beach is located in the Shoppes of Southbay, at the intersection of U.S. Hwy. 301 and Big Bend Rd. and is open Monday through Friday 9 a.m.-9 p.m., Saturday 10 a.m.-6 p.m. and Sunday 12 Noon-5 p.m.
To schedule an appointment, call 741-9280 and for more information, visit www.planetbeach.com.

Author Joins Dolphin Realty
Tommy Lovett, author of Doors Wired Shut, has joined Coldwell Banker, Dolphin Realty, in Apollo Beach.
“Tommy’s drive and desire to help people will bring great value to Dolphin Realty and fit well with our Customer First mentality and we are blessed to have him,” says broker Dianne Allers. “Tommy’s book is a true story about unfair housing practices toward handicapped and disabled American Veterans attempting to purchase a home.”
Lovett joined the United States Army in September of 1982 and was injured in the line of duty receiving an honorable discharge on May 15, 1984.
“Tommy quickly noticed discrimination in housing for Disabled veterans and has become a champion for Veteran housing,” says Allers. “He specializes in Veterans Administration specially adapted housing as well as VA loans and grants for veterans qualified for home purchase. Tommy brings to Coldwell Banker Dolphin Realty the passion to further the cause of veteran housing expertise.”
For more information, contact Lovett at 494-4867.

Ground Brocken at Riverview Hilton
Stacy Snow Feiler of Legacy Venture Group Business Brokers was one of the first visitors at the site of Riverview’s first hotel, the Hilton Garden Inn, Tampa South East, which is slated to open in January 2009.
“I saw first hand what the Great American Bar & Grill will look like, heard the echo of the 4,200 sq. ft. meeting space, climbed six flights of stairs to the presidential suite and tromped through construction workers to visit the fitness room, pool, fireplace lobby and two kitchens,” says Feiler.
For more information, visit www.hilton.com.

Free Financial Seminar
United Mortgage Affiliates is offering a free seminar covering financial issues including short sales, how to get 100 percent financing and home buying and selling this month.
The seminars will take place on Wednesday, December 10, and Wednesday, December 17, from 6-7 p.m. and both Saturday, December 13 and Saturday, December 20 from 10-11 a.m. at the Century 21 – Link Realty office at 1517 Oakfield Dr. in Brandon.
For more information, contact Michelle Teeter at 300-2522 or Joe Haynes at 781-9487.

First Big Box Opening In February

Jennifer Silverstein — Tue, 16 Dec 2008 21:43:26 +0000

The SouthShore area will soon be home to its first department store, Bealls.
According to its Website, the corporation, through its subsidiaries, operates over 560 retail store sites in states across the Sun Belt, from Florida to California, with annual sales over one billion dollars. Since its modest beginnings in 1915, Bealls has grown to be a major employer in the state of Florida as well as a valued asset to all the communities it serves throughout the country.
Director of Public and Government Affairs for Bealls, Bill Webster, said the grand opening for the Riverview Bealls is scheduled for Friday, February 6. “And we are on schedule,” he said.
The first department store in the SouthShore area, the Bealls store will be 80,000 sq. ft. which, Webster said, is one of the larger new prototypes. The store will be equipped with larger aisles and larger shopping carts, as well.
Webster said that the store will have “more depth of product” and will carry a “broader assortment of items pretty much across the board.”
He said that Bealls chose this area because it is a rapidly growing area and that the Apollo Beach and SouthShore areas are under-equipped in retail. “People in this area have to travel through several miles of traffic to get to other locations,” he said. Webster also said he believes this is a good geographical location for the store.
The new store does not yet have an address assigned to it from the post office, however, it is located on the corner of U.S. Hwy. 301 and Big Bend Rd., next to the existing Publix, about one mile from I-75.
For more information, call 1-800-569-9038, Monday-Saturday from 9 a.m. – 9 p.m. and Sunday from 10 a.m. – 8 p.m. or visit www.beallsflorida.com.

Small Business Of The Year Winners Announced

Marie Gilmore — Mon, 01 Dec 2008 01:45:42 +0000

The Greater Brandon Chamber of Commerce announced the winners of the 2008 Small Business of the Year Awards. The annual recognition gala, featuring a red carpet theme, was held in October at The Palmetto Club at FishHawk Ranch. Fifteen area businesses were recognized as finalists at the Chamber’s annual event, sponsored by Bank of Tampa – Brandon Division. Supporting sponsors include Alday Donalson Title, Hanna, Lemar & Morris, P.A., State Farm- Melissa Snively Agent, and The Brandon News & Tribune/ The Tampa Tribune. Dave Mishkin, radio voice of the Tampa Bay Lightning, was the celebrity emcee for the 2008 event. One winner from each of the five categories was announced. Each finalist and past recipients of this prestigious Chamber award were also honored and featured in a video presentation. Nominations were received from the 1,800-plus members of the Chamber and divided into categories based on the number of employees or type of business. Judges reviewed the applications and interviewed the candidates to determine the finalists. The judges made personal visits to the finalists’ places of business, to conclude the judging process and determine the five winners. Award categories include home based businesses, minority and woman owned businesses, businesses with one-five employees, six-15 employees and 16 or more employees. This year’s winners include: Home Based Business Black Diamond Associates, LLC Minority or Women Owned Business Brandon Montessori School at River Hills 1 to 5 Employees Huth & Booth – The Portrait Gallery 6 to 15 Employees i9 Sports Corporation 16 Plus Employees ServiceMaster 24 Hour For more information on this event, visit the Greater Brandon Chamber of Commerce’s Website at www.brandonchamber.com or call Jamie Reid at 689-1221, ext. 43.

New Big Lots Store Has Big Bargains

Kelly Legg — Mon, 10 Nov 2008 20:50:16 +0000

Many SouthShore residents eagerly anticipated the opening of the new Big Lots store in October. Maybe it’s the thrill of the hunt or the satisfaction of finding that certain item at a discount rate. But whatever the reason, Big Lots holds firm to its advertising slogan – “Helping people connect with their inner bargain hunter.” The large discount retail chain, Big Lots, opened its newest store, measuring 24,000 sq. ft., in the Sun Point Shopping Center located at 3048 East College Ave. in Ruskin. The grand opening ceremony drew large crowds of retail shoppers looking for big savings, especially in these tight economic times and with the holidays quickly approaching. During the opening ceremonies, Big Lots showed its support for the local community by presenting a $2,500 check to Lennard High School. Big Lots is known for its partnership within its communities, coordinating many charitable events including its partnership with Toys for Tots. Store Manager Ira Cohen was enthusiastic about the response from the community. “This is a great turn out, and we are excited that the store is finally open for business” said Cohen. Cohen, an Apollo Beach resident and a father of five children, has worked for Big Lots for six years and had previously worked at two different stores in the Tampa area. The opening of this new store was his first grand opening, and he marks it as an achievement. “We have 45 employees and everyone has worked tirelessly to make this grand opening happen successfully for the community,” said Cohen. Grace Payton, a Sun City Center resident, was shopping that morning at the new Big Lots store looking at the holiday decorations. “I have always loved Big Lots, and I used to drive all the way to the Big Lots in Brandon,” said Payton. “Now, I am thrilled to have this store right down the street.” The new store shelves were neatly stocked with a broad range of brand-name products, including consumables, seasonal items, furniture, housewares, toys, electronics, home décor, tools and gifts to attract any bargain hunting consumer. Founded in 1967, Big Lots is now considered the nation’s largest closeout retailer and operates over 1,400 retail stores, serving 47 states and employs more than 38,000 associates. For more information about Big Lots, please visit www.BigLots.com or you can call the new store directly at 641-7349.

Eye On Business

Kate Quesada — Fri, 19 Sep 2008 20:10:43 +0000

Photographers Recognized
Local photographers Edward Booth and Betty Huth, owners of Huth and Booth Portrait Gallery, recently received the Florida Service Award for service to the profession at the Florida Professional Photographers Annual Convention.
“We both were honored to receive the Florida Service Award given for service to the profession,” says Booth. “Receiving this award in just three years is very unusual.”
According to the duo, they have worked together for 18 years to create family portraits with the expectation that they will be handed down from generation to generation.
“We pride ourselves in providing our clients with exceptional portraiture of families and children,” says Booth. “It’s a pleasure that we continue to strive for, that of seeking excellence in preserving precious memories.”
Since moving to the area from California in July of 2005, Huth and Booth have been active members in the Riverview and Greater Brandon area communities volunteering their services to numerous charity organizations, clubs and civic centers. They are also members of the Brandon ‘86 Rotary Club.
The Huth and Booth Portrait Gallery is located at 11711 Nikki View Dr. in Brandon in Lake Brandon Professional Park. For more information, call 571-2100 or visit www.hbphoto.com.

Tennis Store Opens at BSAC
The Brandon Sports and Aquatic Center (BSAC) is now home to the Brandon area’s first tennis pro shop, The Tennis Shack of Florida, offering a wide variety of products for every tennis player’s needs, from apparel to custom stringing services.
According to owner Tim Plossl, the store will carry brands including apparel by Adidas and Fila and shoes by Adidas, Fila, Prince and Babolat.
For more information, call 315-9810 or visit www.mybsac.org.

New Business Brings Fun to the Streets
Valrico residents James and Josette Delaney are bringing a taste of the tropics to the Brandon area.
The Delaney’s recently opened a franchise of Kona Ice, a traveling Hawaiian Ice van offering 20 flavors of shaved ice and ice cream.
In addition to traveling through local neighborhoods, Kona Ice can be scheduled for private parties or group events.
“Kona has its most fun when they are supporting the community,” says James. “Whether you are a school, a church, or an organization looking for fundraising ideas, Kona Ice is there to help. In a time crunch, don’t worry because under the right conditions we can serve over 200 people in less than an hour.”
For more information, call 484-6595 or visit www.kona-ice.com.

A Massage and Rehab Clinic Opens in Brandon
A new clinical, medical and rehab massage clinic, A Touch of Wellness, opened its doors recently at 915 Oakfield Dr. Ste. A. and celebrated with a Greater Brandon Chamber of Commerce ribbon cutting ceremony on Friday, August 15.
“A Touch of Wellness, is a massage and rehab clinic with a softer feel which caters to the diversity that is part of what makes Brandon so great,” says Scott Robinson, L.M.T., owner. “We specialize in auto injuries, sports injuries, and any soft tissue injuries. We also offer nutrition consulting, nutritional supplements, and will be adding a chiropractor to the practice within the next 45 days.”
The practice’s two massage therapists are trained in a variety of techniques from Neuromuscular Therapy, Trigger Point Therapy and Reiki to Hot Stones and Relaxation massage.
In addition to taking patients at their Brandon office, A Touch of Wellness makes outcalls for any patients not ambulatory and offers corporate accounts.
For more information, please call Robinson or Sharon Aldrich, L.M.T., M.M.P. at 689-7799.

New Store is 4Reel
With fall on the horizon, the temperatures will be just right for outdoor activities like fishing and camping and a new store, 4Reel Fishing and Camping Supplies, which opened recently in the SteinMart-anchored Lithia Crossings Plaza makes shopping for those outings a breeze.
From camping lanterns and air mattresses and fishing tackle and hooks, 4Reel has a wide variety of supplies.
“Our store carries something for every person in the family,” says Cheryl Phelps who owns the store with her husband Mike. “We have fishing and camping supplies for the most experienced to the up and coming.”
Valrico residents who grew up fishing and camping on the Alafia River, the Phelps see the Bloomingdale area as a perfect place for the store.
“The area is so family oriented as well as out going and that combination spells camping and fishing,” says Cheryl.
4Reel Fishing And Camping Supplies is located at 3430 Lithia Pinecrest Rd. and can be reached at 651-5151. For more information, visit www.4reelfishingsupplies.com or stop by the store Tuesday-Saturday 10 a.m.-7 p.m.

Aquali Opens In Valrico
With a wide range of services from master technicians, Aquali Salon and Spa opened recently on Erindale Dr. in Bloomingdale.
“All of our stylists are master technicians, many of whom have furthered their skills by becoming educators for product lines, including Alterna, Rusk, Sexyhair and Scruples,” says stylist Hannah McArty.
The full service salon and spa offers services including hair color, perms, relaxing techniques and hair extensions and spa services including acrylic nails, manicures, spa pedicures, facials and full body waxing.
“Aquali salon and spa is a green friendly environment,” says McArty. “Not only do we recycle, we offer coffee and fruit flavored water in glasses rather than non bio-degradable cups. We are trying hard by taking small steps to preserve our environment just as you are at home.”
Aquali Salon and Spa is located at 3652 Erindale Dr. and is open Tuesday-Thursday 9 a.m.-9 p.m., Friday 9 a.m.-6 p.m. and Saturday 9 a.m.-3 p.m.
For more information, call 653-3736.

Cruise Planners Offers Deals
October is National Cruise Vacation month and Sherry Leybovich ECCS, CTA, owner of Cruise Planners, is celebrating with The World’s Largest Cruise Event, offering clients values and incentives on cruise travel to the world’s top destinations.
“The World’s Largest Cruise Event is a celebration where lucky agents like me get to give the gift of great savings on cruises, and our clients are the guests of honor,” says Leybovich. “Best of all, Cruise Planners is extending what is traditionally one special night into an entire week of offers and incentives, so the gifts will keep coming from October 4 to the 10.”
According to Leybovich, a prize-a-day giveaway has been incorporated into this year’s cruise event week where clients can enter a daily contest for fabulous prizes and ultimately be entered into the week end grand prize of a free cruise.
Cruise Planners will host a cruise night on October 6 from 7-9:30 p.m. at the Palmetto Club located at 17004 Dorman Rd. in FishHawk Ranch where clients can learn more about Cruise Planners and the new Royal Carribean Oasis of the Seas, which will be the largest cruise ship in the world when she debuts in December 2009. Representatives from the US Postal Service will be on hand to take applications for passports and to answer questions on the new regulations concerning passports. Lights refreshments will be provided by Bellafia Chocolate Boutique and Lah-Tea-Dah.
Founded in 1994, Cruise Planners is an American Express Travel Services Representative national cruise agency headquartered in Coral Springs, that operates a franchised network of more than 700 experienced travel professionals who independently book cruises and other associated travel. Leybovich has also earned many personal awards and is one of the top franchisees within Cruise Planners. She is currently one of the finalists for home based business of the year through the Brandon Chamber of Commerce.
For more information, call at Leybovich 657-0844, or visit www.cruisesforu.com.

Hospital Welcomes New CNO
“Susan Laber, RN, BSN, MHA, CHCQM, has been promoted to the Chief Nursing Officer (CNO) of Brandon Regional Hospital,” says Mike Fencel, the hospital’s Chief Executive Officer, “replacing Cheryl Goforth who was promoted to CNO at Trident Health Systems, in Charleston, South Carolina.”
Prior to assuming this role, Laber was the Interim CNO for several months, as well as Assistant CNO at Brandon, from 2006-2008. Since her promotion, Laber and her family have relocated from the Sarasota area to FishHawk Ranch.
Laber’s vision for her nursing team can be boiled down to “do what is right for patients first and inspire others to do the same thing. The opportunity lies in providing an environment where patients are the number one priority; use data to make positive changes; challenge the status quo and create a positive culture where nurses want to work.”
For more information, call the hospital at 571-5105.

Bonefish Grill Awarded Top Honors
Consumers have voted and the results are in: Bonefish Grill has been awarded the Platinum Award in the seafood category at this year’s Consumers’ Choice in Chains Awards. Platinum is the highest honor. The annual survey, conducted by Restaurants & Institutions magazine and now in its 28th year, is considered a key measure of success for restaurant chains across the nation.
For the 2008 awards, more than 3,100 consumers were asked to rate 120 restaurant brands on eight customer satisfaction attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience.
“We are especially thrilled that this award is voted on by consumers,” says John Cooper, President of Bonefish Grill. “It means our customers appreciate the lengths we go to in delivering an exceptional dining experience. Congratulations and thanks go to our teams across the country.”
Patricia Daily, Restaurants & Institutions’ publisher, says, “The R&I Consumers’ Choice in Chains awards is a people’s choice award that conveys to the industry and beyond which restaurants have earned consistent business and guest loyalty and why.”
Complete survey results are available through Restaurants & Institutions magazine (www.rimag.com).
For more information and sample menu from the restaurant, visit www.bonefishgrill.com.

Winn-Dixie Helps Hurricane Victims
Winn-Dixie Stores, Inc. announced recently that customers can help their neighbors affected by the 2008 hurricane season by simply donating at any neighborhood Winn-Dixie.
Winn-Dixie is implementing its “Neighbors Helping Neighbors” program in all of its 521 stores as a way to assist the American Red Cross, which has seen its Disaster Relief Fund depleted after an active year of disasters.
The Red Cross provided food, shelter, counseling and other assistance to the communities affected by the storms that battered Florida and the Gulf Coast during the past month. Similar efforts across the country have forced the Red Cross to launch a national drive to raise $100 million to keep the Disaster Relief Fund afloat.
Winn-Dixie customers will find “Neighbors Helping Neighbors” donation sheets available at all registers, where they can donate an amount between $0.50 and $500 directly to the American Red Cross. The cashier will scan the Neighbors Helping Neighbors donation sheet, which automatically adds the amount designated by the customer to the total bill.
“Our neighbors face a long and difficult recovery process, and we want to do everything we can to help them,” says Terry Grooms Derreberry, Winn-Dixie manager of corporate giving. “Our hearts go out to those who were impacted by these storms.”
The American Red Cross provides immediate response in more than 70,000 disasters each year through its Disaster Relief Fund. Disasters include fires, hurricanes, floods, earthquakes and tornadoes. Contributions to the relief fund are used to provide food, shelter, counseling and other assistance to victims as needed.
The Winn-Dixie in the Bloomingdale Plaza at 179 Bloomingdale Ave. can be reached at 681-7337. For more information, please visit www.winn-dixie.com.