Osprey Observer » marketing

Brandon Regional Unveils New Cancer Treatment With CyberKnife

Marie Gilmore — Thu, 19 Mar 2009 17:58:21 +0000

By Kathy L. Collins

Brandon Regional Hospital held a ribbon cutting ceremony in early March and unveiled its newest weapon in the fight against cancer, CyberKnife. For cancer patients and others with benign tumors, the CyberKnife Radiotherapy System allows doctors to focus the radiation with a tiny beam. This allows for a higher dose of radiation to a specific area.
The Medical Director for the CyberKnife Cancer Center at Brandon Regional Hospital is Robert S. Lavey, M.D., M.P.H. He is a Board Certified Radiation Oncologist who graduated magna cum laude from Harvard University and earned his medical degree at Stanford University. He also has a Master of Public Health degree from the University of California, Berkeley. Prior to moving to Brandon to work at the Center for Radiation Oncology in 2008, Dr. Lavey served as an Associate Professor of Pediatrics and Radiation Oncology at the University of Southern California for 13 years.
According to Lavey, “This is the only machine that uses advanced robotics and image-guidance to keep its radiation beam focused on tumors that move when the patient breathes or shifts position. This allows us to give more radiation to the tumor in a shorter time that conventional radiation therapy.”
With traditional radiation, you have a wide margin of error. As such, traditional treatment ends up damaging a lot of healthy cells, explained Lavey.
While CyberKnife does not replace standard radiation for all patients, it does allow doctors to treat where you could not previously. Lavey explained that a patient who has a tumor in the brain, lung, trunk or spine, can now receive a highly effective dose of radiation to the tumor with minimal effects on the delicate normal cells in the surrounding brain, nerves, and organs.
CyberKnife technology was first approved by the U.S. Food and Drug Administration in 1999 for treatment of tumors in the head. In 2001, the technology was cleared to treat tumors anywhere in the body. Worldwide, there are 150 CyberKnife treatment machines in clinical use.
Because CyberKnife is non-invasive and concentrates the radiation to an area close to the tumor, there are minimal to no side effects. Additionally, because the radiation is so tightly focused, the course of treatment lasts one to five days as opposed to one to two months for standard radiation treatment.
“Having the CyberKnife Cancer Center in Brandon gives patients access to the most technologically advanced radiation therapy system in the world right in their community,” notes Melonie Hall, Director of Marketing and Public Relations for Brandon Regional Hospital. “They can drive in from their home for treatment daily, and their local doctors can participate in their radiation treatment and offer care,” added Hall.
Patients who want to determine whether CyberKnife treatment is appropriate, can be referred by their physicians or can contact the Center directly at 571-6464 and speak with the Cyber Nurse, Brenda Bailey
Patients in the Brandon area are indeed lucky, as the community has two machines in operation. In addition to the one at the CyberKnife Cancer Center in the Brandon Medical Plaza at 425 S. Parsons Ave., there is one located at New Millennium CyberKnife at 601 Lumsden Professional Ct., Brandon. For more information on the CyberKnife Cancer Center, call 571-6464 or visit www.cyberknifeflorida.com. For more information on New Millennium CyberKnife, visit www.newmillenniumcyberknife.com.

Newland Communities Renames Lake Hutto To Circa FishHawk

Marie Gilmore — Sat, 03 Jan 2009 13:16:16 +0000

By Michelle Caceres
It’s not a part of FishHawk Ranch, but the 700-acre site formerly known as Lake Hutto has been renamed Circa FishHawk to reflect its close proximity to the master-planned behemoth.
FishHawk and Circa developer Newland Communities and its advertising agency worked closely to settle on the new name.
“We felt that it was important to position this community as its own special place while still acknowledging the strong FishHawk Ranch brand that has come to define the ‘FishHawk’ area,” said Newland Communities Regional Marketing Director Pam Parisi.
Located south of FishHawk Blvd., between Boyette Rd. and FishHawk Ranch, the steady pace of construction in Circa is currently underway. Roadways to two new schools, Stowers Elementary and Barrington Middle, are being laid with the schools slated to open in August. Attendance boundary lines for the schools are in the process of being drawn and approved. A public meeting to discuss boundaries has been scheduled for Wednesday, January 14, at 6:30 p.m. in the multi-media room at Randall Middle School.
Parisi expects the community to attract families for the same reasons they’re attracted to FishHawk Ranch. The community will feature onsite schools, a convenient town center and a variety of amenities all connected by a trail system.
In addition to families, Circa is also expected to attract singles, pre-family couples, empty nesters and retirees with its variety of housing options, including many maintenance-free options that appeal to these buyer groups.
While the land plan is still being designed, product offerings will include apartments as well as a variety of single-family and multi-family options.
Circa is the continuation and evolution of the FishHawk area, bringing a vibrant Village Center and fresh, new lifestyle choices-both residential and commercial-to the area, said Parisi.
Newland officials say the community is still in the envisioning process, as they are attempting to nail down the land plan and product offerings. Builders are showing interest in the community but specific discussions with builders have not occurred.
“It’s still way too soon,” said Parisi.
For more information about Circa FishHawk, visit www.newlandcommunities.com.

Being Principal For A Day Eye Opening

Marie Gilmore — Mon, 01 Dec 2008 01:37:59 +0000

Newsome High School is one of the area’s largest employers with more than 170 staff, 2,200 customers and one CEO, the principal, Rebecca Fitzgerald. The corporation is run like a well-oiled machine with all 2,200 students who must be directed, encouraged, led, fed and molded into young adults and future college students. Each day starts before 7 a.m. for Fitzgerald, who, along with her administrative staff, welcomes the students to the school by supervising both arrivals and daily departures from the school. In addition, she and the administrators spend 150 minutes each day in the cafeteria, supervising the students through the three, 50-minute lunch periods. Newsome also opened its new $2 million, two-story, 24-classroom wing, which rid the school of its portables this year, and there is a little room for growth, according to Fitzgerald. In addition to the academics, students at Newsome participate in more than 40 clubs and organizations, and have an opportunity to take part in the Careers programs including Interior Design, Fashion Marketing and more. With three years committed to these classes, students may earn extra recognition for Bright Futures Scholarships. Also, along with a budding agriculture program, driver’s ed, a district championship winning football team, band and orchestra, a strong army ROTC program and much-more, Newsome is a welcome environment for students to find themselves. Walking the halls with the principal is eye-opening, there are no raised eyebrows or concern on the teachers’ faces when Fitzgerald walks into a classroom. Since she does all of the evaluations of the teachers twice a year, they are all used to her observations. In addition to hiring all staff, Fitzgerald’s daily duties include: ordering supplies, approving orders, payroll, schedules, meetings with staff, administration and parents on request, closing the school, etc. “We have an excellent administrative staff,” explains Fitzgerald who started in the classroom as a math teacher and worked her way through Tomlin Middle School and Dowdell Middle School, before landing at Brandon High School where she was principal for eight years. “I have fallen in complete love with every school I have been at and wanted the opportunity to open a school,” she describes, explaining her move to Newsome more than six years ago. “Many of our staff are the same who opened the school with us and we all work very well together.” Fitzgerald makes the commute from her office to the cafeteria several times per day logging ¼ mile each time. She has lived in the Brandon/Valrico area since she moved from Ohio in 1980. “There is a wealth of opportunity in this school system for kids and we are just here to guide them.” Brandon Sports and Aquatics director Chuck Burgess was principal for a day at Nelson Elementary School and enjoyed his experience. “Teachers really have a commitment to the classroom and were having fun!” The principal for a day program is put on by the Hillsborough Education Foundation, a non-profit organization started in 1988 to enhance public education through community partnerships, grants and scholarships. The foundation hosts a monthly luncheon to learn more about partnerships with the district. An upcoming Spotlight on Education lunch will be held on Tuesday, December 9, 12 noon at Teaching Tools Supply Store at 3719 Corporex Park Dr. Suite 400, Tampa. 740-7651 ext. 225 or visit www.educationfoundation.com.

Interns Learn The Ropes While On Osprey Observer Summer Assignment

Marie Gilmore — Fri, 31 Oct 2008 18:54:50 +0000

Over the summer break, seven students, including college journalism majors, marketing and public relations majors and high school journalists, completed an Osprey Observer internship, a program open to all students interested in learning more about the field and jobs in journalism.
“We love to open our doors and teach students about the opportunities available to them in the field of journalism,” said Managing Editor Marie Gilmore. “And, each time we complete a program, we learn something new, too.”
Interns are asked to commit to 100 hours of in-office training on a flexible schedule. “Our interns leave our program with a letter of recommendation from us, 10 published articles and, hopefully, a new love and appreciation for the field,” mentioned Gilmore.
University of Florida journalism major and Riverview High School graduate Jennifer Smith enjoyed her time at the Osprey Observer and said, “From the internship, I learned that writing is truly my passion and that I would like to pursue a career in print journalism.”
The program, which runs spring break and summers throughout the year, requires a resume and a request, along with transportation and a love of writing. In addition, graphics interns are accepted and given the opportunity to design advertising and supplements for the Osprey Observer.
In addition to writing, photography and reporting, interns are invited to Brandon South Rotary meetings and to participate in community events.
For more information, call 657-2418 or email editor@ospreyobserver.com. Resumes and internships are being granted for summer, 2009.
2008 Summer Interns
Name: Jennifer Smith
School: Graduated Riverview High School, currently attends the University of Florida.
Major: Journalism

“The most memorable story I worked on was about the Pediatric Cancer Foundation’s Cure Kids Cancer Walk. It was an inspiring assignment because I got to work with a great organization and offer my support to a great cause.”

Name: Elizabeth Wilhelm
School: Marist College/University of South Florida
Major: Marketing
“I learned how to market myself as an individual and as a part of an organization and how to create contacts throughout a community. I also learned a lot of interesting things about my community.

Name: Nora Zaki
School: Newsome High School
Major: Journalism and MidEast Studies with a minor in Arabic
“I truly think interning at the Observer for nearly four weeks gave me a larger sense of independence. I learned how to listen intently to the person(s) I’d be interviewing to make sure I wrote down their responses accurately and wanted them to realize that I was truly interested in listening to them. I guess one can say, my perception of the community where I live has somewhat improved.”

Name: Lauren Ashley
School: Brigham Young University
Major: English
“I loved writing about the charm classes held at Center Place because of the interview I had with the teacher of the class. She was the perkiest and, yet, most sincere person I had ever met, and even though I was interviewing her about what she did, she took time to get to know me and really helped me to feel the importance of the classes she taught. I really wanted to be a better journalist and person!”

Name: Luz Ma
School: Savannah College of Art &
Design
Major: Graphic Design
“I was interested in using my time wisely over summer break, besides just working, and developing any skills with computers or design.”

Name: Kasie Anthony
School: University of Central Florida
Major: Marketing with a minor in Communications
“The internship helped me enhance those skills and apply them to real life situations. Just being in the office and experiencing how a business is run was a learning experience of itself.”

Name: Keria Martin
School: Bloomingdale High School
Major: n/a
“ During my internship, I learned the true meaning of the term “prioritize.” Between phone calls for quotes and deadlines for articles, it was really important to priortize the multiple assignments that were given. Sometimes that meant rescheduling an interview to make room for a more important story that had a much closer deadline. I think this will be a crucial skill in my career as a journalist. “