Eye On Business

Photographers Recognized
Local photographers Edward Booth and Betty Huth, owners of Huth and Booth Portrait Gallery, recently received the Florida Service Award for service to the profession at the Florida Professional Photographers Annual Convention.
“We both were honored to receive the Florida Service Award given for service to the profession,” says Booth. “Receiving this award in just three years is very unusual.”
According to the duo, they have worked together for 18 years to create family portraits with the expectation that they will be handed down from generation to generation.
“We pride ourselves in providing our clients with exceptional portraiture of families and children,” says Booth. “It’s a pleasure that we continue to strive for, that of seeking excellence in preserving precious memories.”
Since moving to the area from California in July of 2005, Huth and Booth have been active members in the Riverview and Greater Brandon area communities volunteering their services to numerous charity organizations, clubs and civic centers. They are also members of the Brandon ‘86 Rotary Club.
The Huth and Booth Portrait Gallery is located at 11711 Nikki View Dr. in Brandon in Lake Brandon Professional Park. For more information, call 571-2100 or visit www.hbphoto.com.

Tennis Store Opens at BSAC
The Brandon Sports and Aquatic Center (BSAC) is now home to the Brandon area’s first tennis pro shop, The Tennis Shack of Florida, offering a wide variety of products for every tennis player’s needs, from apparel to custom stringing services.
According to owner Tim Plossl, the store will carry brands including apparel by Adidas and Fila and shoes by Adidas, Fila, Prince and Babolat.
For more information, call 315-9810 or visit www.mybsac.org.

New Business Brings Fun to the Streets
Valrico residents James and Josette Delaney are bringing a taste of the tropics to the Brandon area.
The Delaney’s recently opened a franchise of Kona Ice, a traveling Hawaiian Ice van offering 20 flavors of shaved ice and ice cream.
In addition to traveling through local neighborhoods, Kona Ice can be scheduled for private parties or group events.
“Kona has its most fun when they are supporting the community,” says James. “Whether you are a school, a church, or an organization looking for fundraising ideas, Kona Ice is there to help. In a time crunch, don’t worry because under the right conditions we can serve over 200 people in less than an hour.”
For more information, call 484-6595 or visit www.kona-ice.com.

A Massage and Rehab Clinic Opens in Brandon
A new clinical, medical and rehab massage clinic, A Touch of Wellness, opened its doors recently at 915 Oakfield Dr. Ste. A. and celebrated with a Greater Brandon Chamber of Commerce ribbon cutting ceremony on Friday, August 15.
“A Touch of Wellness, is a massage and rehab clinic with a softer feel which caters to the diversity that is part of what makes Brandon so great,” says Scott Robinson, L.M.T., owner. “We specialize in auto injuries, sports injuries, and any soft tissue injuries. We also offer nutrition consulting, nutritional supplements, and will be adding a chiropractor to the practice within the next 45 days.”
The practice’s two massage therapists are trained in a variety of techniques from Neuromuscular Therapy, Trigger Point Therapy and Reiki to Hot Stones and Relaxation massage.
In addition to taking patients at their Brandon office, A Touch of Wellness makes outcalls for any patients not ambulatory and offers corporate accounts.
For more information, please call Robinson or Sharon Aldrich, L.M.T., M.M.P. at 689-7799.

New Store is 4Reel
With fall on the horizon, the temperatures will be just right for outdoor activities like fishing and camping and a new store, 4Reel Fishing and Camping Supplies, which opened recently in the SteinMart-anchored Lithia Crossings Plaza makes shopping for those outings a breeze.
From camping lanterns and air mattresses and fishing tackle and hooks, 4Reel has a wide variety of supplies.
“Our store carries something for every person in the family,” says Cheryl Phelps who owns the store with her husband Mike. “We have fishing and camping supplies for the most experienced to the up and coming.”
Valrico residents who grew up fishing and camping on the Alafia River, the Phelps see the Bloomingdale area as a perfect place for the store.
“The area is so family oriented as well as out going and that combination spells camping and fishing,” says Cheryl.
4Reel Fishing And Camping Supplies is located at 3430 Lithia Pinecrest Rd. and can be reached at 651-5151. For more information, visit www.4reelfishingsupplies.com or stop by the store Tuesday-Saturday 10 a.m.-7 p.m.

Aquali Opens In Valrico
With a wide range of services from master technicians, Aquali Salon and Spa opened recently on Erindale Dr. in Bloomingdale.
“All of our stylists are master technicians, many of whom have furthered their skills by becoming educators for product lines, including Alterna, Rusk, Sexyhair and Scruples,” says stylist Hannah McArty.
The full service salon and spa offers services including hair color, perms, relaxing techniques and hair extensions and spa services including acrylic nails, manicures, spa pedicures, facials and full body waxing.
“Aquali salon and spa is a green friendly environment,” says McArty. “Not only do we recycle, we offer coffee and fruit flavored water in glasses rather than non bio-degradable cups. We are trying hard by taking small steps to preserve our environment just as you are at home.”
Aquali Salon and Spa is located at 3652 Erindale Dr. and is open Tuesday-Thursday 9 a.m.-9 p.m., Friday 9 a.m.-6 p.m. and Saturday 9 a.m.-3 p.m.
For more information, call 653-3736.

Cruise Planners Offers Deals
October is National Cruise Vacation month and Sherry Leybovich ECCS, CTA, owner of Cruise Planners, is celebrating with The World’s Largest Cruise Event, offering clients values and incentives on cruise travel to the world’s top destinations.
“The World’s Largest Cruise Event is a celebration where lucky agents like me get to give the gift of great savings on cruises, and our clients are the guests of honor,” says Leybovich. “Best of all, Cruise Planners is extending what is traditionally one special night into an entire week of offers and incentives, so the gifts will keep coming from October 4 to the 10.”
According to Leybovich, a prize-a-day giveaway has been incorporated into this year’s cruise event week where clients can enter a daily contest for fabulous prizes and ultimately be entered into the week end grand prize of a free cruise.
Cruise Planners will host a cruise night on October 6 from 7-9:30 p.m. at the Palmetto Club located at 17004 Dorman Rd. in FishHawk Ranch where clients can learn more about Cruise Planners and the new Royal Carribean Oasis of the Seas, which will be the largest cruise ship in the world when she debuts in December 2009. Representatives from the US Postal Service will be on hand to take applications for passports and to answer questions on the new regulations concerning passports. Lights refreshments will be provided by Bellafia Chocolate Boutique and Lah-Tea-Dah.
Founded in 1994, Cruise Planners is an American Express Travel Services Representative national cruise agency headquartered in Coral Springs, that operates a franchised network of more than 700 experienced travel professionals who independently book cruises and other associated travel. Leybovich has also earned many personal awards and is one of the top franchisees within Cruise Planners. She is currently one of the finalists for home based business of the year through the Brandon Chamber of Commerce.
For more information, call at Leybovich 657-0844, or visit www.cruisesforu.com.

Hospital Welcomes New CNO
“Susan Laber, RN, BSN, MHA, CHCQM, has been promoted to the Chief Nursing Officer (CNO) of Brandon Regional Hospital,” says Mike Fencel, the hospital’s Chief Executive Officer, “replacing Cheryl Goforth who was promoted to CNO at Trident Health Systems, in Charleston, South Carolina.”
Prior to assuming this role, Laber was the Interim CNO for several months, as well as Assistant CNO at Brandon, from 2006-2008. Since her promotion, Laber and her family have relocated from the Sarasota area to FishHawk Ranch.
Laber’s vision for her nursing team can be boiled down to “do what is right for patients first and inspire others to do the same thing. The opportunity lies in providing an environment where patients are the number one priority; use data to make positive changes; challenge the status quo and create a positive culture where nurses want to work.”
For more information, call the hospital at 571-5105.

Bonefish Grill Awarded Top Honors
Consumers have voted and the results are in: Bonefish Grill has been awarded the Platinum Award in the seafood category at this year’s Consumers’ Choice in Chains Awards. Platinum is the highest honor. The annual survey, conducted by Restaurants & Institutions magazine and now in its 28th year, is considered a key measure of success for restaurant chains across the nation.
For the 2008 awards, more than 3,100 consumers were asked to rate 120 restaurant brands on eight customer satisfaction attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience.
“We are especially thrilled that this award is voted on by consumers,” says John Cooper, President of Bonefish Grill. “It means our customers appreciate the lengths we go to in delivering an exceptional dining experience. Congratulations and thanks go to our teams across the country.”
Patricia Daily, Restaurants & Institutions’ publisher, says, “The R&I Consumers’ Choice in Chains awards is a people’s choice award that conveys to the industry and beyond which restaurants have earned consistent business and guest loyalty and why.”
Complete survey results are available through Restaurants & Institutions magazine (www.rimag.com).
For more information and sample menu from the restaurant, visit www.bonefishgrill.com.

Winn-Dixie Helps Hurricane Victims
Winn-Dixie Stores, Inc. announced recently that customers can help their neighbors affected by the 2008 hurricane season by simply donating at any neighborhood Winn-Dixie.
Winn-Dixie is implementing its “Neighbors Helping Neighbors” program in all of its 521 stores as a way to assist the American Red Cross, which has seen its Disaster Relief Fund depleted after an active year of disasters.
The Red Cross provided food, shelter, counseling and other assistance to the communities affected by the storms that battered Florida and the Gulf Coast during the past month. Similar efforts across the country have forced the Red Cross to launch a national drive to raise $100 million to keep the Disaster Relief Fund afloat.
Winn-Dixie customers will find “Neighbors Helping Neighbors” donation sheets available at all registers, where they can donate an amount between $0.50 and $500 directly to the American Red Cross. The cashier will scan the Neighbors Helping Neighbors donation sheet, which automatically adds the amount designated by the customer to the total bill.
“Our neighbors face a long and difficult recovery process, and we want to do everything we can to help them,” says Terry Grooms Derreberry, Winn-Dixie manager of corporate giving. “Our hearts go out to those who were impacted by these storms.”
The American Red Cross provides immediate response in more than 70,000 disasters each year through its Disaster Relief Fund. Disasters include fires, hurricanes, floods, earthquakes and tornadoes. Contributions to the relief fund are used to provide food, shelter, counseling and other assistance to victims as needed.
The Winn-Dixie in the Bloomingdale Plaza at 179 Bloomingdale Ave. can be reached at 681-7337. For more information, please visit www.winn-dixie.com.