By Kathy L. Collins

The greater Brandon area now has an event lounge that allows the customer to customize each and every aspect of their event while working within their budgetary boundaries. The LOFT Event Lounge, located at 711 W. Lumsden Rd. in Brandon, is the newest event venue in the area.

If you have been looking for a conveniently located and super cool venue for your next birthday party, bridal shower or celebratory event, then look no further than The LOFT Event Lounge.

Arlene Frisk and her son, Ben, are the owners of this new and exciting venue. Arlene said, “This was Ben’s idea to open an event space. I almost started crying when I heard the idea. I have always dreamed of doing this.”

The LOFT Event Lounge is the perfect place to hold an event because Arlene and Ben have thought of everything to make your next event as fabulous as it can be. Their motto is “We can do everything or you can do everything or we’ll do what you don’t want to do.”

Arlene said, “Budget and creativity will run the train when creating your event.” An electronic pricing sheet was developed which allows you to customize your event within your budget. As Arlene noted, “The electronic pricing sheet takes away that uncomfortable budget discussion because you can make the decisions in privacy.”

Arlene and Ben have literally thought of everything that you will need from food to chairs to goodie bags to a private entrance for you and your guests. “If you think of something fabulous, we will work with you,” added Arlene.

All of these things make The LOFT  Event Lounge a special place, but one thing makes it distinctive- its purple floor. “We want to be known as ‘That place with the purple floor,'” said Arlene.

One thing you will never have to worry about are the details. Arlene spent years working in the U.S. Army in Planning Operations. “If you forget something, we will think of it,” said Arlene.

The LOFT Event Lounge only opened recently, but they have already taken reservations for events well into January.

For more information on The LOFT Event Lounge, please visit or call 685-7677.


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