By Sharon Still

Choate Construction and Starling Senior Living LLC recently broke ground on The Crossings at Riverview, a 92-unit assisted living and memory care facility at U.S. Hwy. 301 S. and Balm Riverview Rd. The clearing of the 15-acre waterfront property included demolition of a Riverview landmark, Dan’s Three Corners Bar originally Sam’s Place, a store and gasoline station circa 1936. The building is notable as the first establishment south of the Alafia River to sell beer.

The new $14.5 million, 76,533-sq.-ft. state-of-the art assisted living and memory care facility will contain 62 assisted living beds and 40 memory care beds and will feature upscale resort-style amenities such as a full-service spa, two full-service salons, fitness room, theater, fitness center, activity and game rooms, central kitchen, formal dining room and dining and an indoor/outdoor light fare café. Plans also call for several outdoor courtyards, including a separate, dedicated courtyard for the memory care wing. The building, designed by PQH Group, will maximize resident views of the Alafia River with multiple courtyards and expansive porches to showcase this unique amenity.

“Choate is excited to work with Starling Senior Living and PQH Group and looks forward to delivering a beautiful, state-of-the-art facility,” says Millard Choate, president of Choate Construction.

Starling Senior Living LLC is a real estate development and investment firm focused on opportunistic senior housing strategies across the Southeast. Choate Construction, one of the largest general contractors in the southeast, has completed more than 60 senior living projects totaling more than four million square feet including three in Florida.

The assisted living and memory care community will employ approximately 32 full-time employees in addition to the numerous temporary jobs created by construction.  According to Emily Bridges, Choate Construction marketing director, new traffic signal mast arms will be added to the intersection along with the widening of Balm Riverview Rd. in order to improve the safety of the intersection and provide better access into the property.

The Crossings at Riverview is expected to be completed in December 2014. Closer to opening, management company Saber Healthcare Group, will establish a sales trailer on site with sales model renderings.  A toll-free reservation line will be introduced shortly.

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