Brandon area resident Roger Hedgpeth may be just one of nearly 30 million people who play golf in the U.S., however, his love of the sport, drive to do better and desire to turn his love into helping others improve their game, makes him stand out.

Thanks to his store, Factory Direct Golf, which is now claiming its rightful place among dozens of stores at the Winthrop Town Center, 11146 Wintrop Market St., in Riverview, Hedgpeth is able to share first hand his expertise as well as provide everything his fellow golf buddies may need to up their game and, ultimately, win.

“I offer what every golfer needs to improve their game, but at affordable prices,” Hedgpeth said. While being able to enjoy the sport for more than two decades, Hedgpeth decided to first open Factory Golf Direct in 1999.

With his store formally located on U.S. 301 South of the Crosstown overpass, Hedgpeth felt the need to make some changes, including moving his operation to its current, but just as efficient location, earlier this year.

“We have decided to change our store to a smaller scale, retail shop operation and are now working on giving our customers the best support and options available,” he said.

The store gets its customers fitted by taking wrist to floor and swing speed measurements, while it offers a nice selection of steel or graphite shafts with customization complete within a few days.

“The end result is that you can get an entire set of clubs made by hand, by me, from scratch, but at a much lower price,” he said adding that brand name equipments are also available but are, of course, at a higher cost.

Additionally, Factory Direct Golf, offers re-gripping, golf club parts, custom fit clubs, lady golf sets, head covers, golf balls, mens golf shoes, just to name a few.

To entice his customers, Hedgpeth is currently offering a free fitting, or a free No.5 hybrid wood club with any $75 purchase.

Factory Golf Direct is open Monday through Friday from 10 a.m.-5 p.m. with the availability of after hours and weekend appointments. Call 689-0008.