Cassandra Flanders is ready to help schedule your next appointment at the South Shore location.

Brain-child to Kelly Rockquemore, New Identities Hair Salon has two locations serving the Tampa Area, New Tampa and Riverview.  While the salon is home to some exclusive clients, the Tampa Bay Buccaneer Cheerleaders to name a few, it also wants to be your home salon.  Pricing structures to meet just about every budget, New Identities can help you feel and look your best.

While Kelly’s primary role now is taking care of her son, Marc Rockquemore, her husband, is CEO.  Rockquemore started his career as a stock broker, when the idea of New Identities came into the picture; he jumped at the chance.

Opening the first location in New Tampa almost 12 years ago, New Identities has achieved great recognition.  Featured on Salon Today’s Top 200 in 2011 and 2012 is among the most notable now.  The salon has also been featured on Ambush Makeover, NFL Channel’s ‘Making the Squad’, and American Salon Magazine.  Maintaining its status at the official hair salon of the Buccaneer Cheerleader’s and Tampa Bay’s Fashion Week are among Rockquemore’s favorite accolades. 

“We are proud to give back more than probably any other salon in the area,” boasted Rockquemore.  “We get involved in a number of local charities supporting pediatric cancer, working with the Alpha House, and Heart Gallery of Tampa Bay among others.”

Even with all these accomplishments and partnerships, New Identities prides itself on maintaining pricing structures available for just about everyone’s budget.  “We don’t want to scare anyone off with our celebrity status,” chuckled Rockquemore, “It is not our focus.” 

“Our stylists travel on location with you, if necessary” mentioned Rockquemore.  Some stylists have been to exotic locations with the Buccaneer cheerleaders, but love making your day perfect for you. 

New Identities stylists go through an eight month training program after their schooling.  The company’s two locations are still growing despite the economic situation.  “We couldn’t have opened the South Shore (Riverview) location at a worse time, but we are still growing that store,” stated Rockquemore. 

If you are looking for a location that will treat you right with highly-trained stylists, call either location today.  For information, including pricing structures, visit or call 741-1177. The South Shore location is at 10639 Big Bend Rd.

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