Photo by Brian Swartzwelder with Grey Street Studios
Waterset, the newest master-planned development by Newland Communities, will open its model homes and welcome center to the community in September. Pre-sales and pricing are now available from the four builders launching the new community including Ashton Woods Homes, Cardel Homes, David Weekley Homes and Homes by WestBay.

Newland Communities launched the preview of its new Apollo Beach sudivision Waterset to realtors, media and the public by announcing its first four builders and showcasing its community center, complete with model homes, set to open to the public in September.

The models are under construction, the state-of-the-art welcome center is in progress, and a Montessori school is taking reservations during its construction.

Newland has released pricing for the new subdivision with 200 lots in its first phase. The pricing will start at $170,000-$300,000 and will offer contemporary floor plans by Ashton Woods Homes, Cardel Homes, David Weekley Homes and Homes by WestBay.

“With this team of sought-after homebuilders, Waterset is already a greatly anticipated Bay area community,” said Pam Parisi, director of marketing at Newland Communities. “Waterset’s diverse architectural styles, amenities and interconnectivity will make it the ideal place to live and enjoy an active lifestyle. And the Waterset Club will be open on Day One.”

Home sizes will range from 1,634 sq. feet to 3,800 sq. feet. Many home sites offer extended back yards lined by conservation and ponds, and others will front on to community parks.

Waterset will offer highly anticipated amenities and features, including an information center with café, a 12-foot-wide walkable greenway and community trails, pool including lap lanes and a splash pad, fitness center, a shade pavilion and pier overlooking the lake, playgrounds, neighborhood parks and a dog park. The Waterset Montessori preschool will open on-site this fall. Upon completion, Waterset’s 1,319-acre community will have more than 3,500 homes. Later phases of the project plan to include schools, multi-family homes and retail space.

“We were thrilled with the turnout,” added Parisi. “The support and excitement from the Realtors reinforced our belief that this is the right time to open Waterset. Along with our builders, we listened to Consumer Research and designed the amenities and the homes with their needs in mind”

To ensure a first-class welcome to the community, Newland has partnered with Synergy Restaurant Consultants to create a top-tier café in the Waterset welcome center.  After working with other widely known brands such as Caribou Coffee, Romano’s Macaroni Grill, California Pizza Kitchen and Chipolte, Synergy Restaurant Consultants brings worldwide expertise to this project. The café will include an assortment of coffees, teas and smoothies, as well as beer and wine and a carefully chosen menu. The Waterset Café will also offer all of the essentials for momentary escapes like TVs, Wi-Fi and iPad stations.

“We are proud to partner with Newland Communities on this new café,” said Dean Small, founder and managing partner of Synergy Restaurant Consultants. “We see this space as an entry-way for potential homebuyers, a frequent getaway for residents and a destination for surrounding community members.”

The residential community of Waterset is located 15 miles south of Tampa in Apollo Beach, just down Big Bend Rd. from the Covington Park entrance. The new subdivision is being developed by Newland Communities, the largest private developer of planned residential and urban mixed-use communities in the United States. With more than 40 years of experience, Newland and its affiliates have completed or have underway more than 140 diverse real estate developments, more than 20 million sq. feet of commercial and retail space and 175,000 residential units in 14 states.

Headquartered in San Diego, California, Newland is currently developing four master-planned new-home communities in Hillsborough County, Florida: FishHawk Ranch, Circa FishHawk, MiraBay and Waterset. Encompassing more than 1,300 acres, Waterset is planned to have approximately 3,500 homes and up to a possible 6,700 homes, which could make it, upon completion, one of the largest master-planned communities in the United States.  For more information, visit

For information on Newland, visit

Previous articleCounty Promises Boyette Rd. Phase III Widening Project On-Time Completion
Next articleThe Race for Riverview’s Newest Honorary Mayor Has Begun
Marie is the Managing Editor at the Osprey Observer. She covers news, transportation, education and likes to make a positive impact on the community and be 'in the know'!