By Marie Gilmore
As more than 4,000 FishHawk Ranch residents prepare to receive their new 95-gallon trash cans, a partnership between Geico and Keep Kids Alive Drive 25®, will be following with a custom decal campaign to keep driving safety at the forefront of the community.
Nationally, GEICO has partnered with the Keep Kids Alive Drive® organization to urge drivers to follow the residential speed limits through the “America’s Trash Talks to Keep Kids Alive” campaign.
According to the National Highway Traffic Safety Administration, speeding was a contributing factor in 31 percent of all fatal crashes in 2010. To help reduce motor vehicle fatalities, Keep Kids Alive Drive 25® initiated a campaign that encourages residents to promote neighborhood traffic safety by placing a safety decal on their trash cans. This would alert drivers to slow down and drive with caution on neighborhood roads.
“Speeding continues to be a problem on our roadways, particularity in residential neighborhoods,” said Don Lyons, GEICO’s senior vice president. “GEICO is proud to support Keep Kids Alive Drive 25® and its efforts in creating safer roads for our children and reminding drivers to follow the speed limit.”
GEICO and Keep Kids Alive Drive 25® will be walking the residential streets and placing decals on trash cans in neighborhoods across the country. Some of these neighborhoods will be in cities such as Tampa, FL, Phoenix, AZ, O’Fallon, MO, and Colonial Heights, VA
“The Keep Kids Alive Drive 25® decals are a friendly reminder to be aware and drive with care to keep ourselves and others safe on neighborhoods streets and roadways,” said Tom Everson, founder of Keep Kids Alive Drive 25®. “GEICO has stepped forward to help engage new communities in the campaign. We look forward to growing this partnership to the point that our campaign redefines the meaning of trash talk in communities in all 50 states.”
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle).
A non-profit organization founded in the summer of 1998, KEEP KIDS ALIVE DRIVE 25® is a traffic safety campaign targeting observance of the residential speed limit. In most towns and cities throughout the U.S. the residential speed limit is 25 mph. Thus the slogan, “Keep Kids Alive, Drive 25®.”
“My initial motivation was the safety and welfare of our four kids (between four- and ten-years-old in 1998) and the many other children crossing streets in our neighborhood,” explained Everson. “Since that time we have worked with over fourteen hundred communities representing forty-nine states, three Canadian Provinces, Queensland State in Australia, and the Bahamas in creating initiatives that work to educate and engage residents in being the solution they seek to traffic safety concerns. We are a 501c3 non-profit that depends in large part on donors to support our outreach and educational efforts.”
For more information, visit www.KeepKidsAliveDrive25.org.