By Kathy L. Collins

In an effort to serve the greater Brandon community through radio, operators of radio station, Power 100 (WYPW-LP), is on the dial at 99.9 FM, to be the voice for the Brandon area with music and timely information.

Power 100 is a non-profit station which is owned and operated by New Media Humanity Association, Inc. Andy Kovacs is CEO and operations manager. Kovacs said, “Radio is supposed to be a local forum about community.
In our opinion, radio has lost its way in that it does not begin to serve communities like it used to. We are glad that not only can we entertain our listeners with great music, but we can also serve it in helping others, locally, through public service organizations.”

Power 100 offers a variety of programming 24 hours a day, seven days a week. This includes contemporary music format during the week, dance mix shows on the weekends and long-form public service programs on Saturday and Sunday morning at 7 a.m. According to Kovacs, these will be expanded over time with the community’s help.

Currently, Power 100 is playing 10,000 songs in a row. Once this on-air programming is over, the station will start running sponsorships and underwriting announcements. However, unlike commercial stations, the breaks will be very short, averaging about one minute or less.

In the future, Power 100 will hold musical events and fundraisers.

The current radius of the station is approximately 10 miles from the tower on S.R. 60 in Brandon (close to Walmart in Valrico). If you are a local business looking to reach individuals in the 18 to 54 years old, this is an excellent opportunity to not only support a local station but to also reach your target market.

Kovacs said, “We are a new, growing non-profit radio station. But we are your radio station. As time progresses, we will continue to grow in programming and the means to help support local charities in the best way possible.”

For more information on Power 100, visit www.power100.fm and tune in to 99.9 FM.