By Tatiana Ortiz

Spreading and encouraging a positive message for young females in the realm of the fashion industry seems grim nowadays. Unfortunately, the media and entertainment industry plays a major role in how females portray themselves.

“Family Christian developed an alternative to secular clothing and accessory options line called Cupcakes and Jesus,” said District Manager of Family Christian John Luick.

In July, Family Christian launched its exclusive brand called Cupcakes and Jesus, which targets tween girls. It hit 150 store shelves nationwide throughout the United States. The brand strives to promote uplifting messages based off phrases from Bible passages such as Song of Solomon and other books of the Bible. All of their apparel, stationary items and personal accessories consist of a phrase branched off of these passages.

“Be Bold, Shine Bright” and other phrases can be seen on their products. Prices of items range from $1.99 to $29.99. Consumers can purchase T-shirts, notebooks, socks, bookmarks, lip balm and much more in stores or online. The majority of the line includes accessories, hairbrushes, and lip balm just to name a few. The lip balm comes shaped in multicolored golf balls. With the T-shirts, individuals can choose between a total of two and sizes do vary. Also, the products come in an array of bright colors with the cupcake emblem.

The line name, Cupcakes and Jesus, stems from the idea that a cupcake can be a fun pick-me-up. With the name Jesus, means to shine bright. This uniqueness of the brand ties into their message, which will help girls think positively about themselves.

“Family Christian supports parents, whether single or not, and wants families to know that their girls are loved by their Creator,” said Luick.

For more information about Family Christian or Cupcakes and Jesus, visit www.familychristian.com. It is located at 2454 W. Brandon Blvd. in Brandon. Hours of operation are Monday through Saturday 10 a.m.- 9 p.m. and Sunday 12 p.m.- 5 p.m. Call 651-5700.

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Tatiana Ortiz
Tatiana Ortiz is a freelance writer with the Osprey Observer Newspaper. She began as an intern here in 2010 and has been writing since. Tatiana graduated from the University of South Florida in 2015. She earned a Bachelor’s Degree in Mass Communications with a concentration in Public Relations. In her free time, Tatiana enjoys photography, biking and being with her family.