By Amanda Boston

Through the pulpit, radio broadcasts and discipleship, This Day Ministries hopes to incite a spiritual awakening in the American churches by turning church attendees into disciples. The ministry’s name is inspired by Joshua 24:15, “…choose for yourselves This Day who you will serve….”

Local resident Jon Couch, the founder of This Day Ministries, believes that America is one of the most challenging places for Christians to fully live out their faith. He theorized that America’s wealth and comforts impede the discipleship process as Christians merely ‘add’ a little Jesus to their lives.
Before establishing This Day Ministries, Couch served as senior pastor. During this time, he noticed a common problem—men were fleeing the church in droves. To win men with the gospel, he decided to revamp his approach to ministry and extend his reach. Based on his experience and statistical data, Couch felt compelled to usher in This Day Ministries.

“If we win the child to Christ first, usually three to five percent of the time the rest of the family says we are in too,” explained Couch.

He continued, “If we win the wife first, the statistics are better at 17 to 20 percent. However, if the man of the family accepts Christ first, then 90 to 95 percent of the time the rest of the family follows.”
This Day Ministries engages men from three platforms: the pulpit, radio broadcasts and a discipleship program. From the pulpit, Couch unapologetically preaches the Word of God across America as a traveling pastor. His messages are then edited and aired online on its three radio programs This Day In The Word, Strength For This Day and Engaging The Truth.

Additionally, This Day Ministries comes alongside churches and businesses through its discipleship program, which is broken down into four areas of focus: men, workplace, students and pastors.
Men For This Day equips men to be pastors of their ‘mini-churches’ at home. This Day In Business brings the Word of God into the workplace. Students For This Day engages high school and college students to surrender their lives to Jesus. Pressing On This Day strengthens discouraged pastors through pastors’ gatherings.

The discipleship program manifests itself through men’s conferences, church services, pastors’ gatherings, team building activities and more. If you would like This Day Ministries to come to your church or organization, you can contact Couch at

For more information on This Day Ministries or to tune into a radio broadcast, visit You can also visit Facebook at ThisDayMinistries2415 or Twitter at HopeForThisDay.

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Amanda Boston
Amanda Boston is the Christian Voice Editor for the Osprey Observer. She is a graduate of Bible Training for Church Leaders (BTCL), who enjoys sharing how God is working in and through the community. Amanda resides in FishHawk with her husband and two children.