John Roberts at his stand in Chuck’s Natural Fields Market.

Lovers of fresh, well-cared for and naturally made meats, produce and other foods may want to check out Olivor Heritage Farms, a new vendor at Chuck’s Natural Fields Market.

Olivor Heritage Farms was established by John and Chrysti Roberts in February 2015. The farm prides itself on personally bred, caught and grown heritage foods, as well as being able to provide food for themselves rather than buying food from stores. Its food is all non-GMO (genetically modified organisms) and is made without herbicides or pesticides.

The farm’s name comes from a combination of their grandsons’ names, Oliver and Ivor. John and Chrysti started the farm so Oliver and Ivor could learn where their food comes from and how to grow it naturally. John later found that they had made a surplus of food.

“I noticed a niche in the market that wasn’t being filled. I decided to do something to fill that niche,” said John. “As for Chuck’s, we’ve only been there about three weeks. I met Chuck a few months back and we just clicked. We are like-minded on food and it just seemed like a natural fit.”

John’s philosophy is to use completely natural methods of raising and growing animals and plants, to avoid GMO foods and chemicals due to potential dangers and to not have unhappy and unhealthy animals.

“Pretty much everything we do starts first and foremost with animal well being in mind first. Our initial values and current [values] are the proper treatment of the farm animals,” said John. “Happy animals are healthy animals and healthy animals are healthy for people and are higher quality. We use pastured poultry methods. That means no coop houses, no pens, no confinement. We allow our animals the freedom to roam and plenty of space to prevent overcrowding. This produces less stress and is much more sanitary. Both of these practices contribute to more flavorful and consistent meat.”

The farm can be found at Chuck’s Natural Fields Market at 114 N Kings Ave. in Brandon, Monday through Friday, 9 a.m.-8 p.m., and Saturday, 9 a.m.-6 p.m. It is also located at Flow Fitness Boutique at 11331 US-301 #101 in Riverview, Monday through Friday, 8:15 a.m.-12:45 p.m. and 3:45-7:45 p.m. and Saturday, 8:15 a.m.-12 Noon.

Visit https://olivorheritagefarms.com or Facebook at www.facebook.com/olivorheritagefarms.