March 14, 2012
Toyota Brings Back “100 Cars for Good”
Last year’s 100 Cars for Good program made a huge difference to 100 nonprofit organizations selected by voters. Toyota recently announced the second annual “100 Cars for Good” program. Once again, this ambitious undertaking means that Toyota will award one vehicle a day to a U.S. nonprofit for 100 straight days, while bringing awareness and coverage to many more. Courtesy Toyota of Brandon has the details on how you can participate.
The vehicles will be awarded to nonprofits based on the votes of the public. Applications for nonprofits will open on March 12, 2012 on Toyota’s 100 Cars For Good Facebook page. Voting for each nonprofit will take place there as well.
The application process will last for two weeks, or until 5,000 applications are received. 500 finalists will be selected from that pool, and then certified by an independent panel of judges who are experts in the fields of philanthropy. Each finalist can then submit a video that will be featured on the Toyota 100 Cars site explaining how a new vehicle would aid their work. In addition, Toyota will be providing each of the finalists with communications and social media tools and training to assist their efforts to raise awareness for their organization.
Public voting will begin on a soon to be announced date in May, and will continue for 100 consecutive days. Each day, five organizations will be profiled on the program’s Facebook page, and participants may vote for the charity they feel is most deserving of a vehicle.
The four runners up every day will each be awarded a $1,000 grant from Toyota.
100 Cars for Good is a force for good—not just for what Toyota itself does, but because the company also harnesses the power of social media to further expand awareness and galvanize support for local nonprofits working to better our communities.
Last year, a few of the programs that 100 Cars for Good helped included a soup kitchen in Morristown, N.J., that can now pick up food donations that used to be turned away due to a lack of transportation, a program near Detroit that can now provide horseback riding visits for kids with cancer, and a nonprofit in Wilmington, N.C., that can now train and deliver service dogs to wounded veterans. We at Courtesy Toyota of Brandon can’t wait to see who gets nominated this time!