A+ Hearing Center Owners Don and Chris Guiley are in the business of helping people hear better.

Sun City Center resident Valerie Liotta has been wearing a hearing aid since the early 1990s, but thanks to advances in technology, her new hearing aid, Livio AI, offers more than just better sound quality.

Powered by integrated sensors and artificial intelligence, her new device is rechargeable and features fall detection and alerts, translation in 27 languages and a real-time virtual assistant which allows for hands-free help whenever and wherever she needs it.

It also includes a mobile app that allows her to adjust the volume, switch memories and manage other features from her smartphone.

“This is unlike any hearing aid I’ve ever owned and I love the new features,” she said.

Liotta thanks Don and Chris Guiley, owners of A+ Hearing Center, located at 1647 Sun City Center Plaza Bldg., Ste. 203A, for introducing her to the Livio AI.

“I have been purchasing my hearing aids from them for years and value their recommendation and couldn’t be more pleased with my new hearing aid,” she said. “They care about their customers and are knowledgeable about the products they offer.”

With a combined 45 years’ worth of experience in the hearing business, the Guileys, who are licensed as hearing aid specialists through the Florida Department of Health, share the commitment of not only selling hearing aids but educating people that hearing should be treated the same as eyesight.

“Hearing is one way we make contact with the outside world,” said Chris.

She stresses that selling hearing aids is only part of the story.

“We’re here to help people hear better,” she said.

The Livio AI, which has earned a place on TIME’s 2019 list of best inventions in the accessibility category, is one of the many hearing aids they recommend at their store. There are many hearing aid styles that vary a great deal in price, size, special features and the way they’re placed in ears.

The Guileys, after a free hearing check, work with each patient to determine which device best meets their individual needs.

“If a patient selects a hearing aid today, I can have it ready by the next day, but custom pieces require about a week,” said Chris.

A+ Hearing is open Monday to Friday, 9:30 a.m.-3:30 p.m., and Saturday by appointment.

For more information about A+ Hearing Center or to schedule a hearing test, visit www.aplushearingsuncity.com or call 642-8200.