For the sixth consecutive year, New Identities Hair Studio has been named as the exclusive hair salon of the Tampa Bay Buccaneers cheerleaders for the entire Tampa Bay area. New Identities has been seen on MTV’s True Life, FOX Television’s Ambush Makeover, and TLC’s A Wedding Story. Also, as well as having been featured in national publications Salon Today Magazine and American Salon Magazine.

New Identities, owned by Marc and Kelly Rockquemore, is located  at 10639 Big Bend Rd. in Riverview. For an appointment, call 741-1177.