Entries now accepted through April 11, 2012; five winners announced April 12

Chipotle Mexican Grill (NYSE: CMG) announces today the launch of its “What Does Real Food Mean to Me?” essay contest. Five winners will be selected to attend the April 19 “Real Food Real Joel” farm-to-table dinner event with farmer and award-winning sustainable foods activist, Joel Salatin.

Participants are asked to submit an essay up to 500 words answering the question “What does real food mean to me?” to MeetJoelSalatin@chipotle.com. Entries will be collected through April 11, and five Tampa-area winners will be announced on April 12.  Each winner will receive a ticket to the dinner event featuring a meal of locally grown ingredients prepared by Tampa-area chefs and a keynote address from Salatin, who will speak on the future of food in America. The evening, held at The Roosevelt 2.0 at 1812 N. 15th St. in Ybor City, Fla., will serve as a fundraiser for the Tampa Urban Food Forum and Tampa Bay’s local food initiatives.

“Joel Salatin is a true leader in the sustainable food movement and a longtime partner of Chipotle,” said Kim Higgins, marketing strategist at Chipotle. “In our shared mission to build a better food supply and change the way consumers think about and eat food, we’re pleased to offer the Tampa community an opportunity to add their voices to the discussion and participate through this event and contest.”

Essay participants must be 18 years of age or older.  For more details on the contest go to chipotle.com/meetjoelsalatin.

Chipotle Mexican Grill is located at 829 E. Bloomingdale Ave. in Brandon.



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